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Conference or workshop publication

Albrecht, Carmen-Maria ; Bauer, Hans H. Measuring brand stress and identifying consumers' coping strategies: An exploratory study in Germany. Sharma, Dheeraj 22-23 In: Cultural perspectives in a global marketplace : proceedings of the 2010 Cultural Perspecives in Merketing Conference; Lille France July 16, 2010 (2015) Cham 2010 Academy of Marketing Science Cultural Perspectives in Marketing (CPM) Conference (Lille, France) [Conference or workshop publication]

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