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Working paper

Homburg, Christian ; Röcker, Leonie ; Vomberg, Arnd ORCID: 0000-0002-1045-7413 (2015) Erfolgreiche Führung in Marketing und Vertrieb. Open Access IMU Research Insights Mannheim 034 [Working paper]
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Homburg, Christian ; Mühlhäuser, Stephan ; Vomberg, Arnd ORCID: 0000-0002-1045-7413 (2016) Die erfolgreiche Steuerung von Vertriebspartnern in Mehrkanalvertriebssystemen. Open Access IMU Research Insights Mannheim 040 [Working paper]
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