Suppliers should be aware of the fact that CSR matters: Their customers’ CSR perceptions influence customer loyalty
Business process CSR engagement – CSR activities within a supplier’s core business operations – has a positive impact on customer loyalty by increasing customer’s trust towards the supplier. It signals positive company characteristics.
Non-business process CSR engagement – CSR activities outside a supplier’s core business operations – has a positive impact on loyalty by strengthening customer’s identification with the supplier. It can differentiate a firm from its competitors.
Dieser Eintrag ist Teil der Universitätsbibliographie.
Suche Autoren in