Providing an overview of prevalent sales systems on B2B markets
Providing evidence that the performance of a sales system, measured with channel conflict and sales cost efficiency, has a strong impact on suppliers´ sales growth and profit margin
Identifying the key success factors in channel design (such as the number of sales channels) and channel management practices (such as incentivation and control) of a sales system´s performance
Dieser Eintrag ist Teil der Universitätsbibliographie.
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