The Impact of Marketing and HR on Firm Value

Homburg, Christian ; Vomberg, Arnd ; Bornemann, Torsten

Document Type: Working paper
Year of publication: 2013
The title of a journal, publication series: IMU Research Insights
Volume: 012
Place of publication: Mannheim
Publishing house: Institut für Marktorientierte Unternehmensführung, Universität Mannheim
Publication language: English
Institution: Außerfakultäre Einrichtungen > Institut für Marktorientierte Unternehmensführung (IMU)
Business School > ABWL u. Marketing I (Homburg)
Subject: 650 Management
Abstract: Based on objective longitudinal data, this study demonstrates the complementary impact of a firm‘s two most important assets (i.e., brands and employees) on financial performance (Tobin‘s q, cash flow, cash flow volatility). In addition, we observe that brands and employees are relatively more valuable in a service setting.

Dieser Eintrag ist Teil der Universitätsbibliographie.

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