Digital learning from scratch: Initiating MOOCs within a business school

Egloffstein, Marc ; Ebner, Benjamin ; Ifenthaler, Dirk

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Document Type: Conference or workshop publication
Year of publication: 2019
Book title: EMOOCs-WIP 2019 : Proceedings of Work in Progress Papers of the Research, Experience and Business Tracks at EMOOCs 2019 co-located with the (European MOOCs Stakeholders Submmit 2019) Conference Naples, Italy, May 20-22, 2019
The title of a journal, publication series: CEUR Workshop Proceedings
Volume: 2356
Page range: 121-127
Conference title: EMOOCs 2019 - European MOOCs Stakeholder Summit
Location of the conference venue: Neapel, Italy
Date of the conference: 20.-22.05.2019
Publisher: Calise, Mauro
Place of publication: Aachen, Germany
Publishing house: RWTH Aachen
ISSN: 1613-0073
Publication language: English
Institution: Business School > Wirtschaftspädagogik, Technologiebasiertes Instruktionsdesign (Ifenthaler 2015-)
Subject: 004 Computer science, internet
330 Economics
370 Education
Abstract: This paper reports experiences from the successful implementation of Massive Open Online Courses within an internationally ranked business school. After a brief introduction to the organizational background, the instructional design of the initial MOOC and results from a multi-perspective evaluation are presented. Participants were mostly professional learners studying for personal motives. The modular course design was well received, with learners especially valuing structure and instructional elements for self-directed learning. Institutional stakeholders predominantly named business oriented arguments for implementing MOOCs in business education, and they stressed the importance of collaborative or interactive instructional elements. Design recommendations for business MOOCs include an increased flexibility for self-directed learning and a dedicated community management.

Dieser Eintrag ist Teil der Universitätsbibliographie.

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