2019
2017
2016
Schamp, Christina ; Permann, Alexander ; Leeflang, Peter ; Heitmann, Mark
Sales effects of cause-related marketing campaigns and their moderators.
Knoeferle, Klemens
Advances in Consumer Research
128
In: Marketing in the Age of Data : EMAC 2016, Oslo, May 24-27, 2016 / / EMAC (2016 : Oslo)
(2016)
Oslo
45th EMAC Annual Conference 2016
(Oslo, Norway)
[Conference or workshop publication]
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2015
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