Anzahl der Einträge: 3.
Schuhmacher, Monika C. ; Kuester, Sabine  ORCID: 0000-0003-0985-2288 ; Flötotto, Dorothee
Idea Competitions in New Service Development: Co-Creation with a Certain Consumer Group?
Campbell, Colin L.
440-443
In: 15th Biennial Academy of Marketing Science World Marketing Congress (WMC) : Reims Management School, Reims, Champagne, France, July 19 - July 23, 2011
(2011)
Ruston, Louis. [u.a.]
AMS 2011 World Marketing Congress
(Reims, France)
[Konferenzveröffentlichung]
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Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Flötotto, Dorothee
Idea contests in new service development: Whom to integrate and how?
EIASM Conference Proceedings Series
231-232
In: 18th International Product Development Management Conference "Innovate through Design", June 6-7, 2011, Delft, The Netherlands : Proceedings
(2011)
Brussels
18th International Product Development Management Conference
(Delft, Netherlands)
[Konferenzveröffentlichung]
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