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Gruppieren nach: Dokumenttyp | Erscheinungsjahr | Keine Sortierung
Springe zu: 2019 | 2014 | 2013 | 2012
Anzahl der Einträge: 11.

2019

Homburg, Christian ; Hohenberg, Sebastian ; Hahn, Alexander (2019) Steering the sales force for new product selling: Why is it different, and how can firms motivate different sales reps? The Journal of Product Innovation Management Oxford 36 3 282-304 [Zeitschriftenartikel]

2014

Homburg, Christian ; Hahn, Alexander ; Bornemann, Torsten ; Sandner, Philipp (2014) The Role of Chief Marketing Officers for Venture Capital Funding: Endowing New Ventures with Marketing Legitimacy. Journal of Marketing Research : JMR Chicago, Ill. 51 5 625-644 [Zeitschriftenartikel]

Homburg, Christian ; Vollmayr, Josef ; Hahn, Alexander (2014) Firm Value Creation Through Major Channel Expansions: Evidence from an Event Study in the United States, Germany, and China. Journal of Marketing : JM Thousand Oaks, CA 78 3 38-61 [Zeitschriftenartikel]

Homburg, Christian ; Wilczek, Halina ; Hahn, Alexander (2014) Looking Beyond the Horizon: How to Approach the Customers' Customers in Business-to-Business Markets. Journal of Marketing : JM Thousand Oaks, CA 78 5 58-77 [Zeitschriftenartikel]

Homburg, Christian ; Hohenberg, Sebastian ; Hahn, Alexander (2014) Welche Anreize für welchen Mitarbeiter? Vertriebssteuerung im Innovationskontext. IMU Research Insights Mannheim 026 [Arbeitspapier]

2013

Homburg, Christian ; Wilczek, Halina ; Hahn, Alexander (2013) Multi-Stage Marketing: How to Approach the Customers' Customers in B2B Markets. IMU Research Insights Mannheim 014 [Arbeitspapier]

2012

Hahn, Alexander (2012) Die Rolle des Marketing für die Ressourcenakquise junger Technologieunternehmen. Mannheim [Dissertation]

Homburg, Christian ; Jensen, Ove ; Hahn, Alexander (2012) How to Organize Pricing? Vertical Delegation and Horizontal Dispersion of Pricing Authority. Journal of Marketing : JM Thousand Oaks, CA 76 5 49-69 [Zeitschriftenartikel]

Homburg, Christian ; Hahn, Alexander (2012) The Performance Impact of the Organization of Pricing in B2B Firms. IMU Research Insights Mannheim 008 [Arbeitspapier]

Homburg, Christian ; Vollmayr, Josef ; Hahn, Alexander (2012) The Performance Implications and Success Factors of Channel Design and Channel Management on B2B Markets. IMU Research Insights Mannheim 006 [Arbeitspapier]

Bornemann, Torsten ; Homburg, Christian ; Hahn, Alexander The Value Relevance of Chief Marketing Officers for the IPO of Startups. (2012) Academy of Marketing Science 40th Anniversary Conference Proceedings (Coral Gables, Fla.) [Präsentation auf Konferenz]

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