Anzahl der Einträge: 3. 2014
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Homburg, Christian ; Imschloß, Monika ; Kühnl, Christina
How Music Touches: Investigating the Influence of Sounds on Haptics.
Hunter, Gary
AMA Educators' Proceedings
25
C-80
In: AMA Winter Marketing Educators' Conference 2014 : Engaging customers ; Orlando, Florida, USA, 21 - 23 February 2014
(2014)
Red Hook, NY
[Konferenzveröffentlichung]
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Güntürkün, Pascal ; Haumann, Till ; Wieseke, Jan ; Edinger-Schons, Laura Marie  ORCID: 0000-0002-8981-3379
Engaging customers in co-production processes : how value-enhancing and intensity-reducing communication strategies mitigate the negative effects of coproduction intensity.
Hunter, Gary
AMA Educators' Proceedings
25
N-2
In: Engaging customers : AMA Winter Marketing Educators' Conference 2014 ; Orlando, Florida, USA, 21 - 23 February 2014
(2014)
Chicago, IL ; Red Hook, NY
AMA Winter Marketing Educators' Conference 2014
(Orlando, FL)
[Konferenzveröffentlichung]
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