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Number of items: 3.

2013

Kraus, Florian ORCID: 0000-0001-6807-6544 ; Steenburgh, Thomas J. ; Ahearne, Michael ; Liutec, Carmen ; Boichuk, Jeffrey P. ; Bolander, Willy Implementing Corporate Entrepreneurship: The Marketing-Sales Interface During a New Product Launch. (2013) 35th INFORMS Marketing Science Conference (Istanbul, Turkey) [Conference presentation]

2011

Ahearne, Michael ; Bolander, Willy ; Kraus, Florian ORCID: 0000-0001-6807-6544 ; Liutec, Carmen The Marketing-Sales Interface During New Product Launch: How Can Marketing Influence the Sales Force? (2011) AMA Summer Educators Conference 2011: Delivering Value in Turbulent Times (San Francisco, Calif.) [Conference presentation]

Kraus, Florian ORCID: 0000-0001-6807-6544 ; Ahearne, Michael ; Liutec, Carmen ; Steenburgh, Thomas J. Boosting sales productivity: The man-on-the-bench effect. (2011) MSI Conference: New Developments in the Practice of Marketing Science 2011-2012: Impact and Implementation (Washington, DC) [Conference presentation]

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