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2013
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2011
Number of items:
3
.
2013
Kraus, Florian
ORCID: 0000-0001-6807-6544
;
Steenburgh, Thomas J.
;
Ahearne, Michael
;
Liutec, Carmen
;
Boichuk, Jeffrey P.
;
Bolander, Willy
Implementing Corporate Entrepreneurship: The Marketing-Sales Interface During a New Product Launch.
(2013) 35th INFORMS Marketing Science Conference (Istanbul, Turkey) [Conference presentation]
2011
Ahearne, Michael
;
Bolander, Willy
;
Kraus, Florian
ORCID: 0000-0001-6807-6544
;
Liutec, Carmen
The Marketing-Sales Interface During New Product Launch: How Can Marketing Influence the Sales Force?
(2011) AMA Summer Educators Conference 2011: Delivering Value in Turbulent Times (San Francisco, Calif.) [Conference presentation]
Kraus, Florian
ORCID: 0000-0001-6807-6544
;
Ahearne, Michael
;
Liutec, Carmen
;
Steenburgh, Thomas J.
Boosting sales productivity: The man-on-the-bench effect.
(2011) MSI Conference: New Developments in the Practice of Marketing Science 2011-2012: Impact and Implementation (Washington, DC) [Conference presentation]
This list was created automatically on
Thu Mar 23 05:12:11 2023 CET