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Springe zu: 2020 | 2014 | 2013 | 2012 | 2009 | 2008
Anzahl der Einträge: 8.

2020

Dannenbaum, Judith ; Edinger-Schons, Laura Marie ORCID: 0000-0002-8981-3379 ; Rese, Mario ; Ploetner, Olaf ; Wieseke, Jan (2020) What does it take to successfully implement a hybrid offering strategy? A contingency perspective. Journal of Service Management Research : SMR München 4 2/3 100-120 [Zeitschriftenartikel]

2014

Edinger-Schons, Laura Marie ORCID: 0000-0002-8981-3379 ; Rese, Mario ; Wieseke, Jan ; Rasmussen, Wiebke ; Weber, Daniel ; Strotmann, Wolf-Christian (2014) There is nothing permanent except change - analyzing individual price dynamics in "pay-what-you-want" situations. Marketing Letters Dordrecht [u.a.] 25 1 25-36 [Zeitschriftenartikel]

2013

Rese, Mario ; Hundertmark, Annika ; Schimmelpfennig, Heiko ; Edinger-Schons, Laura Marie ORCID: 0000-0002-8981-3379 (2013) Loyalty program types as drivers of customer retention: a comparison of stand-alone programs and multi-vendor loyalty programs through the lens of transaction cost economics. The International Review of Retail, Distribution and Consumer Research London [u.a.] 23 3 305-323 [Zeitschriftenartikel]

Rese, Mario ; Edinger-Schons, Laura Marie ORCID: 0000-0002-8981-3379 (2013) Durchsetzung sozialer Normen in Hochkostensituationen : eine experimentelle Untersuchung von Responderverhalten im Ultimatumspiel unter variierendem ökonomischen Druck. Zeitschrift für Soziologie : ZfS Stuttgart 42 6 463-482 [Zeitschriftenartikel]

2012

Wieseke, Jan ; Rese, Mario ; Rasmussen, Wiebke ; Edinger-Schons, Laura Marie ORCID: 0000-0002-8981-3379 ; Strotmann, Wolf-Christian ; Weber, Daniel There is nothing permanent except change : analyzing individual price dynamics in "pay-what-you-want" situations. Bharadwaj, Sunda AMA Educators' Proceedings 23 264 In: AMA winter educators conference 2012 : St. Petersburg, Florida, USA, 17-19 February 2012 (2012) Chicago, IL ; Red Hook, NY AMA Winter Marketing Educators' Conference 2012 (St. Petersburg, FL) [Konferenzveröffentlichung]

2009

Edinger-Schons, Laura Marie ORCID: 0000-0002-8981-3379 ; Rese, Mario ; Haisken-DeNew, John P. Altruism under pressure : experimental evidence from Indonesia. 94, MG-40 In: 23rd European Conference on Operational Research : EURO 23, Bonn, July 5 - 8, 2009 : book of abstracts (2009) Bonn European Conference on Operational Research, Session for Experimental Economics (Bonn, Germany) [Konferenzveröffentlichung]

Rese, Mario ; Rasmussen, Wiebke ; Edinger-Schons, Laura Marie ORCID: 0000-0002-8981-3379 ; Weber, Daniel ; Strotmann, Wolf-Christian Pay what you want - successful in the long run? Conceptualization of a measurement model for a dynamic experimental study. 56 In: Conference proceedings : 5th Marketing Dynamics Conference, January 4-6th, 2009, University of Waikato, Hamilton, New Zealand (2009) Hamilton, NZ 5th Marketing Dynamics Conference (Hamilton, NZ) [Konferenzveröffentlichung]

2008

Edinger-Schons, Laura Marie ORCID: 0000-0002-8981-3379 ; Rese, Mario ; Haisken-DeNew, John P. Altruism under Pressure. (2008) 3rd Nordic Conference on Behavioral and Experimental Economics (Copenhagen, Denmark) [Präsentation auf Konferenz]

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