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Citation

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Skip to: 2009 | 2007
Number of items: 2.

2009

Helmig, Bernd ; Schumacher, Pascal The Effect of Executional Variables of Product Placement on Conscious and Non-Conscious Brand Processing and its Consequences on Brand Evaluation. (2009) American Marketing Association (AMA) (Illinois, Chicago, USA) [Conference presentation]

2007

Helmig, Bernd ; Schumacher, Pascal The Effect of Executional Variables of Product Placement on Conscious and Non-Conscious Brand Processing and its Consequences on Brand Evaluation. (2007) 36th European Marketing Academy (EMAC) [Conference presentation]

This list was created automatically on Tue Feb 10 06:21:58 2026 CET