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Number of items: 2.


Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Thomsen, Jennifer (2012) Drivers of eWOM Marketing for Successful New Product Launch. IMU Research Insights Mannheim 010 [Working paper]

Thomsen, Jennifer (2012) The role of electronic word of mouth marketing in new product launch. Mannheim [Doctoral dissertation]

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