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Gruppieren nach: Dokumenttyp | Erscheinungsjahr | Keine Sortierung
Springe zu: 2019 | 2018 | 2017 | 2016 | 2015 | 2014
Anzahl der Einträge: 6.

2019

Haumann, Till ; Güntürkün, Pascal ; Edinger-Schons, Laura Marie ORCID: 0000-0002-8981-3379 ; Wieseke, Jan Beneficial for whom? Customer motive attribution in coproduction contexts and its consequences for maintaining successful customer relationships. A2019-8279 In: 48th EMAC Annual Conference : May 28-31, 2019, Universität Hamburg, Germany, Proceedings (2019) Hamburg 48th EMAC 2019 (Hamburg, Germany) [Konferenzveröffentlichung]

2018

Güntürkün, Pascal ; Haumann, Till ; Edinger-Schons, Laura Marie ORCID: 0000-0002-8981-3379 Getting the ‘right’ CSR insurance: When CSR activities buffer or bolster the adverse impact of corporate scandals on marketing outcomes. (2018) 8th Business and Society Research Seminar 2018 (Mannheim, Germany) [Präsentation auf Konferenz]

2017

Güntürkün, Pascal ; Haumann, Till ; Edinger-Schons, Laura Marie ORCID: 0000-0002-8981-3379 Getting the ‘Right’ CSR Insurance : When CSR Activities Buffer or Bolster the Adverse Impact of Corporate Scandals on Marketing Outcomes. (2017) CSR Communication Conference (Vienna, Austria) [Präsentation auf Konferenz]

2016

Güntürkün, Pascal ; Haumann, Till ; Wieseke, Jan ; Edinger-Schons, Laura Marie ORCID: 0000-0002-8981-3379 The dynamic effects of customers’ attributions of coproduction motives for customer’s satisfaction over time. Hennig-Thurau, Thosten AMA Educators' Proceedings 27 K-43 In: What happens in marketing, stays digital : rethinking marketing in the era of unlimited data : Winter Marketing Academic Conference 2016 : Las Vegas, Nevada, USA, 26-28 February 2016 (2016) Chicago, Ill. ; Red Hook, NY AMA Winter Marketing Educators' Conference 2016 (Las Vegas, NV) [Konferenzveröffentlichung]

2015

Haumann, Till ; Güntürkün, Pascal ; Edinger-Schons, Laura Marie ORCID: 0000-0002-8981-3379 ; Wieseke, Jan (2015) Engaging customers in coproduction processes : how value-enhancing and intensity-reducing communication strategies mitigate the negative effects of coproduction intensity. Journal of Marketing : JM Thousand Oaks, CA 79 6 17-33 [Zeitschriftenartikel]

2014

Güntürkün, Pascal ; Haumann, Till ; Wieseke, Jan ; Edinger-Schons, Laura Marie ORCID: 0000-0002-8981-3379 Engaging customers in co-production processes : how value-enhancing and intensity-reducing communication strategies mitigate the negative effects of coproduction intensity. Hunter, Gary AMA Educators' Proceedings 25 N-2 In: Engaging customers : AMA Winter Marketing Educators' Conference 2014 ; Orlando, Florida, USA, 21 - 23 February 2014 (2014) Chicago, IL ; Red Hook, NY AMA Winter Marketing Educators' Conference 2014 (Orlando, FL) [Konferenzveröffentlichung]

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