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Anzahl der Einträge: 5.

Konferenzveröffentlichung

Bauer, Hans H. ; Wetzel, Hauke ; Hammerschmidt, Maik Can Prioritization Do Harm? An Empirical Investigation of the Prerequisites, Criteria, and Performance Outcomes of Customer Prioritization. Kamins, Michael AMA Winter and Summer Educators' Conference Proceedings 20 206-207 In: AMA Summer Educators' Conference 2009: Enhancing Knowledge Development in Marketing : Proceedings of a meeting held 7-10 August 2009, Chicago, Illinois, USA (2009) Red Hook, NY AMA Summer Educators' Conference 2009 (Chicago, IL) [Konferenzveröffentlichung]

Bauer, Hans H. ; Eckardt, Sabine ; Bryant, Melchior D. How the Introduction of the Internet Channel Can Harm Brick-and-Mortar Retailers. Kamins, Michael AMA Winter and Summer Educators' Conference Proceedings 20 166-174 In: AMA Summer Educators' Conference 2009: Enhancing Knowledge Development in Marketing : Proceedings of a meeting held 7-10 August 2009, Chicago, Illinois, USA (2009) Red Hook, NY [Konferenzveröffentlichung]

Wetzel, Hauke ; Hammerschmidt, Maik ; Bauer, Hans H. Can Customer Prioritization Do Harm? Exploring its Effectiveness and Efficiency. Kamins, Michael AMA Winter and Summer Educators' Conference Proceedings 20 206-207 In: AMA Summer Educators' Conference 2009: Enhancing Knowledge Development in Marketing : Proceedings of a meeting held 7-10 August 2009, Chicago, Illinois, USA (2009) Red Hook, NY [Konferenzveröffentlichung]

Bauer, Hans H. ; Albrecht, Carmen-Maria ; Heinrich, Daniel All you need is Love: Assessing Consumers’ Brand Love. Kamins, Michael AMA Winter and Summer Educators' Conference Proceedings 20 252-253 In: AMA Summer Educators' Conference 2009: Enhancing Knowledge Development in Marketing : Proceedings of a meeting held 7-10 August 2009, Chicago, Illinois, USA (2009) Red Hook, NY [Konferenzveröffentlichung]

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Heß, Silke C. Implemented Default or Induced Emotions: What Really Helps to Overcome the Innovation Bias? Kamins, Michael AMA Winter and Summer Educators' Conference Proceedings 20 147-148 In: AMA Summer Educators' Conference 2009: Enhancing Knowledge Development in Marketing : Proceedings of a meeting held 7-10 August 2009, Chicago, Illinois, USA (2009) Red Hook, NY [Konferenzveröffentlichung]

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