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Anzahl der Einträge: 7.

Kuester, Sabine

; Broermann, Barbara ; Feurer, Sven ; Schuhmacher, Monika C. Price complexity and perceptions of price fairness: The moderating effect of need for cognition.

Bharadwaj, Sundar AMA Winter and Summer Educators' Conference Proceedings 23 258-259 In: Marketing Theory and Applications : proceedings of a meeting held 17-19 February 2012, St. Petersburg, Florida, USA (2012) Chicago, Ill. 2012 AMA Marketing Winter Educators' Conference (St. Petersburg, Fla.) [Konferenzveröffentlichung]

Vorschau

Feurer, Sven ; Kuester, Sabine

; Broermann, Barbara ; Schuhmacher, Monika C. Price complexity and perceptions of price fairness: The moderating effect of need for cognition. Bharadwaj, Sundar AMA Educators' Proceedings 23 258-259 In: 2012 AMA Winter Educators’ Conference Marketing Theory and Applications (2012) Chicago, IL ; Red Hook, NY AMA Winter Educators' Conference 2012 (St. Petersburg, Russia) [Konferenzveröffentlichung]

Kuester, Sabine

; Broermann, Barbara Strategies for Introducing Prices for Formerly Free Value-added Services. Srinivasan, Raji AMA Educators' Proceedings 22 58-59 In: AMA Winter Educators' Conference 2011: Marketing Theory and Applications : Proceedings of a meeting held 18-20 February 2011, Austin, Texas, USA (2011) Chicago, IL ; Red Hook, NY [Konferenzveröffentlichung]

Broermann, Barbara (2011) Introducing prices for formerly free value-added services. Mannheim [Dissertation]

Kuester, Sabine

; Schuhmacher, Monika C. ; Broermann, Barbara ; Worgul, Andreas (2010) Erfolgsfaktoren von Innovationen in der Dienstleistungsindustrie unter Berücksichtigung von Branchenunterschieden.

Management Know-how Mannheim M122 [Arbeitspapier]

Vorschau

Kuester, Sabine

; Schuhmacher, Monika C. ; Broermann, Barbara ; Worgul, Andreas New service development - It's not the same at all. (2010) 17th International Product Development Management Conference (Murcia, Spain) [Präsentation auf Konferenz]

Broermann, Barbara ; Kuester, Sabine

Strategies for introducing prices for formerly free value-added services. (2010) 32nd INFORMS Marketing Science Conference (Köln) [Präsentation auf Konferenz]

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