Anzahl der Einträge: 3.
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Bauer, Hans H. ; Albrecht, Carmen-Maria ; Bryant, Melchior D. ; Haber, Tobias E.
The Consumer Strikes Back - Assessing Antecedents to Boycott Participation.
Brown, Tom J.
AMA Winter and Summer Educators' Conference Proceedings
19
350-351
In: Marketing theory and applications : Winter Educators' Conference 2008 ; proceedings of a meeting held 15-18 February 2008, Austin, Texas
(2008)
Red Hook, NY
[Konferenzveröffentlichung]
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Bauer, Hans H. ; Bryant, Melchior D. ; Neumann, Marcus M.
The Neglected Power of Mood: How it Moderates Brand Placement’s Effectiveness.
Brown, Tom J.
AMA Winter and Summer Educators' Conference Proceedings
19
114-115
In: Marketing theory and applications : Winter Educators' Conference 2008 ; proceedings of a meeting held 15-18 February 2008, Austin, Texas
(2008)
Chicago, Ill.
[Konferenzveröffentlichung]
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