Anzahl der Einträge: 12. 2022
2021
2019
Sipilä, Jenni ; Alavi, Sascha ; Edinger-Schons, Laura Marie ORCID: 0000-0002-8981-3379 ; Dörfer, Sabrina ; Wieseke, Jan
The double-edged sword of corporate social responsibility in the luxury context.
Lam, Son K.
AMA Educators' Proceedings
30
CC-7
In: Understanding complexity, transforming the marketplace : AMA Winter Academic Conference 2019 : Austin, Texas, USA, 22-24 February 2019
(2019)
Chicago, IL ; Red Hook, NY
AMA Winter Marketing Educators’ Conference 2019
(Austin, TX)
[Konferenzveröffentlichung]
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Sipilä, Jenni ; Alavi, Sascha ; Habel, Johannes ; Müller-Richter, Urs ; Edinger-Schons, Laura Marie ORCID: 0000-0002-8981-3379
The crux of the morality halo: The interplay of corporate social responsibility and price increases on consumers’ perceived price fairness.
Lam, Son K.
AMA Educators' Proceedings
30
CC-11
In: Understanding complexity, transforming the marketplace : AMA Winter Academic Conference 2019 : Austin, Texas, USA, 22-24 February 2019
(2019)
Chicago, IL ; Red Hook, NY
AMA Winter Marketing Educators’ Conference 2019
(Austin, TX)
[Konferenzveröffentlichung]
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Sipilä, Jenni ; Blatt, Inken ; Edinger-Schons, Laura Marie ORCID: 0000-0002-8981-3379
Overcoming the stigma - donations to stigmatized causes.
Lam, Son K.
AMA Educators' Proceedings
30
CC-6
In: Understanding complexity, transforming the marketplace : AMA Winter Academic Conference 2019 : Austin, Texas, USA, 22-24 February 2019
(2019)
Chicago, IL ; Red Hook, NY
AMA Winter Marketing Educators’ Conference 2019
(Austin, TX)
[Konferenzveröffentlichung]
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2018
2017
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