Anzahl der Einträge: 6. 2011
Wieseke, Jan ; Ahearne, Michael ; Kraus, Florian  ORCID: 0000-0001-6807-6544 ; Mikolon, Sven
The Janus Face of Salespersons' Social Identification: Negative Outgroup Stereotypes and their Impact on Sales Performance.
Srinivasan, Raji
AMA Educators' Proceedings
22
367
In: AMA Winter Educators' Conference 2011: Marketing Theory and Applications : Proceedings of a meeting held 18-20 February 2011, Austin, Texas, USA
(2011)
Chicago, IL ; Red Hook, NY
AMA Winter Educators' Conference 2011
(Austin, TX)
[Konferenzveröffentlichung]
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Toma, Boris ; Heinrich, Daniel ; Bauer, Hans H.
Second Generation Measures for Determining Data Quality in Marketing Research.
Srinivasan, Raji
AMA Educators' Proceedings
22
68-69
In: AMA Winter Educators' Conference 2011: Marketing Theory and Applications : Proceedings of a meeting held 18-20 February 2011, Austin, Texas, USA
(2011)
Chicago, IL ; Red Hook, NY
AMA Winter Educators' Conference 2011
(Austin, TX)
[Konferenzveröffentlichung]
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Bornemann, Torsten ; Köstlin, Hanna
"Good" Design - A Universal Competitive Advantage?
Srinivasan, Raji
AMA Educators' Proceedings
22
281
In: Marketing Theory and Applications : proceedings of a meeting held 17-19 February 2012, St. Petersburg, Florida, USA
(2011)
Red Hook, NY
[Konferenzveröffentlichung]
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Homburg, Christian ; Kühnl, Christina ; Wieseke, Jan
Firm-Internal Drivers of New Product Performance: The Neglected Role of Internal Adoption and Perceived New Product Uncertainty.
Srinivasan, Raji
AMA Educators' Proceedings
22
130-131
In: Marketing Theory and Applications : proceedings of a meeting held 17-19 February 2012, St. Petersburg, Florida, USA
(2011)
Chicago, IL ; Red Hook, NY
AMA Winter Educators' Conference
(St. Petersburg, FL)
[Konferenzveröffentlichung]
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