Anzahl der Einträge: 12. 2012
2010
2009
Bauer, Hans H. ; Wetzel, Hauke ; Hammerschmidt, Maik
The Impact of Customer Prioritization on the Performance of B2B Relationships.
Helfer, Jean-Pierre
Proceedings ... EMAC conference / European Marketing Academy
1-7
In: Marketing & the core disciplines : rediscovering references; EMAC 38th conference, 26 - 29 May 2009, Audencia Nantes, conference proceedings
(2009)
Nantes
38th EMAC Annual Conference 2009
(Nantes, France)
[Konferenzveröffentlichung]
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Bauer, Hans H. ; Wetzel, Hauke ; Hammerschmidt, Maik
Can Prioritization Do Harm? An Empirical Investigation of the Prerequisites, Criteria, and Performance Outcomes of Customer Prioritization.
Kamins, Michael
AMA Winter and Summer Educators' Conference Proceedings
20
206-207
In: AMA Summer Educators' Conference 2009: Enhancing Knowledge Development in Marketing : Proceedings of a meeting held 7-10 August 2009, Chicago, Illinois, USA
(2009)
Red Hook, NY
AMA Summer Educators' Conference 2009
(Chicago, IL)
[Konferenzveröffentlichung]
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Wetzel, Hauke ; Hammerschmidt, Maik ; Bauer, Hans H.
Can Customer Prioritization Do Harm? Exploring its Effectiveness and Efficiency.
Kamins, Michael
AMA Winter and Summer Educators' Conference Proceedings
20
206-207
In: AMA Summer Educators' Conference 2009: Enhancing Knowledge Development in Marketing : Proceedings of a meeting held 7-10 August 2009, Chicago, Illinois, USA
(2009)
Red Hook, NY
[Konferenzveröffentlichung]
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