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Anzahl der Einträge: 12.

Wetzel, Hauke (2012) Kundenpriorisierung im Business-to-Business Marketing : eine Analyse aus Anbieter- und Kundenperspektive. Wiesbaden [Dissertation]

Wetzel, Hauke ; Hammerschmidt, Maik ; Bauer, Hans H. Is communicating customer prioritization a double-edged sword? Exploring the effects of perceived prioritization and status consciousness on customer loyalty and profitability. Iyer, Easwar AMA Educators' Proceedings 21 203-204 In: AMA Summer Educators Conference 2010: Enhancing Knowledge Development in Marketing : Boston, Massachusetts, USA 13-16 August 2010 (2010) Chicago, IL ; Red Hook, NY AMA Summer Educators Conference 2010 (Boston, MA) [Konferenzveröffentlichung]

Wetzel, Hauke ; Hammerschmidt, Maik ; Bauer, Hans H. Trading off for the effects of prioritization perception and status consciousness on customer profitability. Beckmann, Suzanne C. Proceedings ... EMAC Conference / European Marketing Academy In: The six senses : the essentials of marketing; 39th EMAC Conference, Copenhagen, 1-4 June 2010, conference proceedings (2010) Frederiksberg EMAC 2010 (Copenhagen, Denmark) [Konferenzveröffentlichung]

Wetzel, Hauke Should Customer Prioritization Be Communicated? Exploring Prioritization Benefits and Their Effects on Commitment and Customer Profitability. (2010) 39th EMAC Conference (Kopenhagen, Dänemark) [Präsentation auf Konferenz]

Wetzel, Hauke Gratitude or Entitlement? How Communication of Customer Prioritization Jeopardizes High-Tier Customer Profitability. (2010) AMA Summer Educators Conference 2010 (Boston, USA) [Präsentation auf Konferenz]

Bauer, Hans H. ; Donnevert, Tobias ; Wetzel, Hauke ; Hammerschmidt, Maik ; Falk, Tomas (2009) Jeder Fehler zählt : Produktfehler als Chance für das Kundenzufriedenheitsmanagement.

Reihe: Wissenschaftliche Arbeitspapiere / Institut für Marktorientierte Unternehmensführung Mannheim W124 [Arbeitspapier]

Vorschau

Bauer, Hans H. ; Donnevert, Tobias ; Wetzel, Hauke ; Merkel, Jan (2009) Integration als Garant erfolgreicher Markenkommunikation: Eine empirische Untersuchung im B-to-B-Markt. Baumgarth, Carsten B-to-B-Markenführung : Grundlagen - Konzepte - Best Practice Wiesbaden 613-634 [Buchkapitel]

Bauer, Hans H. ; Wetzel, Hauke ; Hammerschmidt, Maik The Impact of Customer Prioritization on the Performance of B2B Relationships. Helfer, Jean-Pierre Proceedings ... EMAC conference / European Marketing Academy 1-7 In: Marketing & the core disciplines : rediscovering references; EMAC 38th conference, 26 - 29 May 2009, Audencia Nantes, conference proceedings (2009) Nantes 38th EMAC Annual Conference 2009 (Nantes, France) [Konferenzveröffentlichung]

Bauer, Hans H. ; Wetzel, Hauke ; Hammerschmidt, Maik Can Prioritization Do Harm? An Empirical Investigation of the Prerequisites, Criteria, and Performance Outcomes of Customer Prioritization. Kamins, Michael AMA Winter and Summer Educators' Conference Proceedings 20 206-207 In: AMA Summer Educators' Conference 2009: Enhancing Knowledge Development in Marketing : Proceedings of a meeting held 7-10 August 2009, Chicago, Illinois, USA (2009) Red Hook, NY AMA Summer Educators' Conference 2009 (Chicago, IL) [Konferenzveröffentlichung]

Wetzel, Hauke ; Hammerschmidt, Maik ; Bauer, Hans H. Can Customer Prioritization Do Harm? Exploring its Effectiveness and Efficiency. Kamins, Michael AMA Winter and Summer Educators' Conference Proceedings 20 206-207 In: AMA Summer Educators' Conference 2009: Enhancing Knowledge Development in Marketing : Proceedings of a meeting held 7-10 August 2009, Chicago, Illinois, USA (2009) Red Hook, NY [Konferenzveröffentlichung]

Wetzel, Hauke Can Prioritization Do Harm? An Empirical Investigation of Prerequisites, Criteria and Performance Outcomes of Customer Prioritization. (2009) 38th EMAC Conference ( Nantes, Frankreich) [Präsentation auf Konferenz]

Wetzel, Hauke Hot versus Cold Prioritization? The Impact of Prioritization Instruments on Profitable Customer Portfolio Management. (2009) AMA Summer Educators Conference 2009 (Chicago, USA) [Präsentation auf Konferenz]

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