Anzahl der Einträge: 12. 2015
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Bauer, Hans H. ; Heinrich, Daniel ; Hampel, Stefan
Is all that glitters gold, actually? Exploring advertising impact of refined premium print.
Deeter-Schmelz, Dawn R.
Proceedings of the ... Annual Conference of the Academy of Marketing Science
187
In: Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference : Portland, Oregon, USA, May 26-29, 2010
(2015)
Cham ; Heidelberg [u.a.]
2010 Academy of Marketing Science (AMS) Annual Conference
(Portland, OR)
[Konferenzveröffentlichung]
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Bauer, Hans H. ; Heinrich, Daniel ; Bryant, Melchior D.
Neglected Success Factors of TV-Sponsorship.
Deeter-Schmelz, Dawn R.
Proceedings of the ... Annual Conference of the Academy of Marketing Science
312
In: Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference
(2015)
Cham ; Heidelberg [u.a.]
2010 Academy of Marketing Science (AMS) Annual Conference
(Portland, OR)
[Konferenzveröffentlichung]
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Heinrich, Daniel ; Schäfer, Daniela B.
Green Branding: Do Local and Global Brands Benefit from Organic Labeling.
Dato-on, Mary Conway
Proceedings of the ... Annual Conference of the Academy of Marketing Science
34
443
In: The sustainable global marketplace : proceedings of the Annual Conference of the Academy of Marketing Science, Coral Gables, FL USA, May 24-27, 2011 ; 40th anniversary conference
(2015)
Cham [u.a.]
2011 AMS Annual Conference
(Coral Gables, FL)
[Konferenzveröffentlichung]
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2011
Di Mascio, Rita ; Ingram, Thomas N. ; Kraus, Florian  ORCID: 0000-0001-6807-6544 ; Lassk, Felicia G.
The future of sales training: Challenges and related research questions.
Proceedings of the ... Annual Conference of the Academy of Marketing Science
9
In: AMS 40th Anniversary Conference 2011 : The Sustainable Global Marketplace, Coral Gables, Florida, USA May 24 - 27, 2011
(2011)
Coral Gables, FL
AMS Annual Conference 2011
(Coral Gables, FL)
[Konferenzveröffentlichung]
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Ahearne, Michael ; Kraus, Florian ORCID: 0000-0001-6807-6544 ; Hughes, Douglas ; Mullins, Ryan
Promoting organizational identification and improving sales performance during a layoff.
Proceedings of the ... Annual Conference of the Academy of Marketing Science
40
14
In: AMS 40th Anniversary Conference 2011 : The Sustainable Global Marketplace, Coral Gables, Florida, USA May 24 - 27, 2011
(2011)
Coral Gables, FL
AMS Annual Conference 2011
(Coral Gables, FL)
[Konferenzveröffentlichung]
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Wieseke, Jan ; Ahearne, Michael ; Kraus, Florian ORCID: 0000-0001-6807-6544 ; Mikolon, Sven
Salespeople’s negative out-group stereotypes in sales organizations.
Proceedings of the ... Annual Conference of the Academy of Marketing Science
40
15
In: AMS 40th Anniversary Conference 2011 : The Sustainable Global Marketplace, Coral Gables, Florida, USA May 24 - 27, 2011
(2011)
Coral Gables, FL
AMS Annual Conference 2011
(Coral Gables, FL)
[Konferenzveröffentlichung]
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Homburg, Christian ; Totzek, Dirk ; Krämer, Melanie
Do Customers Prefer Many Tariff Options? The Role of Perceived Costs and Benefits of Variety in Pricing.
Dato-on, Mary Conway
Proceedings of the ... Annual Conference of the Academy of Marketing Science
34
222
In: The sustainable global marketplace : proceedings of the Annual Conference of the Academy of Marketing Science, Coral Gables, FL USA, May 24-27, 2011 ; 40th anniversary conference
(2011)
Ruston, LA ; Cham
AMS 40th Anniversary Conference 2011
(Coral Gables, Fla.)
[Konferenzveröffentlichung]
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2010
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Heinrich, Daniel ; Bergner, Kai ; Albrecht, Carmen-Maria ; Bauer, Hans H. ; Exler, Stefanie
Borrowed plumes: What drives us to buy counterfeit brands?
Manning, Kenneth C.
Proceedings of the ... Annual Conference of the Academy of Marketing Science
20
56-57
In: 2010 AMA Marketing and Public Policy Conference Proceedings "Sustainability and Society" : May 20–22, 2010, Westin Tabor Center, Denver, CO
(2010)
Chicago, IL
2010 AMA Marketing and Public Policy Conference
(Denver, CO)
[Konferenzveröffentlichung]
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Albrecht, Carmen-Maria ; Stokburger-Sauer, Nicola ; Bauer, Hans H.
Investigating adolescents' perceived brand stress: Scale development, antecedents and consequences.
Manning, Kenneth C.
Proceedings of the ... Annual Conference of the Academy of Marketing Science
20
3
In: 2010 AMA Marketing and Public Policy Conference Proceedings "Sustainability and Society" : May 20–22, 2010, Westin Tabor Center, Denver, CO
(2010)
Chicago, IL
2010 AMA Marketing and Public Policy Conference "Sustainability and Society"
(Denver, CO)
[Konferenzveröffentlichung]
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2006
2001
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