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Number of items: 7.

Article

Homburg, Christian ; Müller, Michael ; Klarmann, Martin (2011) When Should the Customer Really Be King? On the Optimum Level of Salesperson Customer Orientation in Sales Encounters. Journal of Marketing : JM Chicago, Ill. 75 2 55-74 [Article]

Homburg, Christian ; Müller, Michael ; Klarmann, Martin (2011) When does Salespeople's Customer Orientation lead to Customer Loyalty? The Differential Effects of Relational and Functional Customer Orientation. Journal of the Academy of Marketing Science New York, NY [u.a.] 39 6 795-812 [Article]

Doctoral dissertation

Müller, Michael (2009) Effektives Verhalten von Vertriebsmitarbeitern im Kundenkontakt : eine branchenübergreifende Untersuchung. Mannheim [Doctoral dissertation]

Conference or workshop publication

Geyer, Werner ; Vogel, Jürgen ; Cheng, Li-Te ; Müller, Michael Supporting activity-centric collaboration through peer-to-peer shared objects. Pendergast, Mark 115-124 In: Proceedings of the 2003 International ACM SIGGROUP Conference on Supporting Group Work : GROUP '03; November 9 - 12, 2003, Sundial Resort on Sanibal Island, Florida, USA (2003) New York, NY 2003 International ACM SIGGROUP Conference (Sanibel Island, FL) [Conference or workshop publication]

Working paper

Homburg, Christian ; Müller, Michael ; Klarmann, Martin (2010) When should the customer really be king? : On the optimum level of salesperson customer orientation in sales encounters. Open Access Reihe: Wissenschaftliche Arbeitspapiere / Institut für Marktorientierte Unternehmensführung Mannheim W136e [Working paper]
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Homburg, Christian ; Müller, Michael ; Klarmann, Martin (2010) When Does Salespeople’s Customer Orientation Lead to Customer Loyalty? : The Differential Effects of Relational and Functional Customer Orientation. Open Access Reihe: Wissenschaftliche Arbeitspapiere / Institut für Marktorientierte Unternehmensführung Mannheim W135e [Working paper]
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Homburg, Christian ; Müller, Michael (2009) Effektives Verhalten von Verkäufern im Kundenkontakt - Status Quo und Erfolgsfaktoren. Open Access Management Know-how Mannheim M118 [Working paper]
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