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Citation

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Skip to: Article | Doctoral dissertation | Conference or workshop publication | Working paper
Number of items: 8.

Article

Homburg, Christian ; Müller, Michael ; Klarmann, Martin (2011) When Should the Customer Really Be King? On the Optimum Level of Salesperson Customer Orientation in Sales Encounters. Journal of Marketing : JM Thousand Oaks, CA 75 2 55-74 [Article]

Homburg, Christian ; Müller, Michael ; Klarmann, Martin (2011) When does Salespeople's Customer Orientation lead to Customer Loyalty? The Differential Effects of Relational and Functional Customer Orientation. Journal of the Academy of Marketing Science New York, NY 39 6 795-812 [Article]

Doctoral dissertation

Müller, Michael (2009) Effektives Verhalten von Vertriebsmitarbeitern im Kundenkontakt : eine branchenübergreifende Untersuchung. Mannheim [Doctoral dissertation]

Müller, Michael (1973) Die Markov-Kette als Modell zur Analyse und Prognose räumlicher Bevölkerungsverteilungen : eine empirische Untersuchung, durchgeführt für die Stadt Mannheim. Mannheim [Doctoral dissertation]

Conference or workshop publication

Geyer, Werner ; Vogel, Jürgen ; Cheng, Li-Te ; Müller, Michael Supporting activity-centric collaboration through peer-to-peer shared objects. Pendergast, Mark Proceedings of the Group 2003: International Conference on Supporting Group Work, Sanibel Island, Florida, November 2003 115-124 In: Proceedings of the 2003 International ACM SIGGROUP Conference on Supporting Group Work : GROUP '03; November 9 - 12, 2003, Sundial Resort on Sanibal Island, Florida, USA (2003) New York, NY 2003 International ACM SIGGROUP Conference (Sanibel Island, FL) [Conference or workshop publication]

Working paper

Homburg, Christian ; Müller, Michael ; Klarmann, Martin (2010) When should the customer really be king? : On the optimum level of salesperson customer orientation in sales encounters. Open Access Reihe: Wissenschaftliche Arbeitspapiere / Institut für Marktorientierte Unternehmensführung Mannheim W136e [Working paper]
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Homburg, Christian ; Müller, Michael ; Klarmann, Martin (2010) When Does Salespeople’s Customer Orientation Lead to Customer Loyalty? : The Differential Effects of Relational and Functional Customer Orientation. Open Access Reihe: Wissenschaftliche Arbeitspapiere / Institut für Marktorientierte Unternehmensführung Mannheim W135e [Working paper]
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Homburg, Christian ; Müller, Michael (2009) Effektives Verhalten von Verkäufern im Kundenkontakt - Status Quo und Erfolgsfaktoren. Open Access Management Know-how Mannheim M118 [Working paper]
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