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Number of items: 4.


Bauer, Hans H. ; Martin, Isabel (2008) Exploring the Power of Adaptive Selling Techniques on Consumers’ Buying Behaviour. European Retail Research Wiesbaden 22 1 51-68 [Article]

Book chapter

Bauer, Hans H. ; Martin, Isabel ; Albrecht, Carmen-Maria (2007) Virales Marketing als Weiterentwicklung des Empfehlungsmarketing. Bauer, Hans H. Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet München 57-72 [Book chapter]

Conference or workshop publication

Bauer, Hans H. ; Heinrich, Daniel ; Martin, Isabel ; Haber, Tobias E. The Power of Passion - Assessing Antecedents and Outcomes of Brand Passion. Robinson, Leroy Developments in Marketing Science 31 In: Proceedings of the Annual Conference of the Academy of Marketing Science : Vancouver, B.C., Canada, May 28-31, 2008 (2008) Coral Gables, Fla. [Conference or workshop publication]

Bauer, Hans H. ; Heinrich, Daniel ; Martin, Isabel How to Create High Emotional Consumer-Brand Relationships? The Causalities of Brand Passion. Deans, Kenneth R. 2189-2198 In: Australian and New Zealand Marketing Academy (ANZMAC) Conference 2007 : Dunedin, New Zealand, 3-5 December 2007; proceedings (2007) Sydney [Conference or workshop publication]

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