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Number of items: 3.


Boichuk, Jeffrey P. ; Bommaraju, Raghu ; Ahearne, Michael ; Kraus, Florian ORCID: 0000-0001-6807-6544 ; Steenburgh, Thomas J. (2019) Managing laggards: The importance of a deep sales bench. Journal of Marketing Research : JMR Chicago, IL 56 4 652-665 [Article]

Conference presentation

Kraus, Florian ORCID: 0000-0001-6807-6544 ; Steenburgh, Thomas J. ; Ahearne, Michael ; Liutec, Carmen ; Boichuk, Jeffrey P. ; Bolander, Willy Implementing Corporate Entrepreneurship: The Marketing-Sales Interface During a New Product Launch. (2013) 35th INFORMS Marketing Science Conference (Istanbul, Turkey) [Conference presentation]

Kraus, Florian ORCID: 0000-0001-6807-6544 ; Ahearne, Michael ; Liutec, Carmen ; Steenburgh, Thomas J. Boosting sales productivity: The man-on-the-bench effect. (2011) MSI Conference: New Developments in the Practice of Marketing Science 2011-2012: Impact and Implementation (Washington, DC) [Conference presentation]

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