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Zitation

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Springe zu: Zeitschriftenartikel | Dissertation | Präsentation auf Konferenz | Arbeitspapier
Anzahl der Einträge: 19.

Zeitschriftenartikel

Beichert, Maximilian ; Bayerl, Andreas ; Goldenberg, Jacob ; Lanz, Andreas (2023) Revenue generation through influencer marketing. Open Access Journal of Marketing : JM Thousand Oaks, CA tba tba 1-24 [Zeitschriftenartikel]
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Dissertation

Bayerl, Andreas (2022) Essays on the analysis of user-generated content using marketing analytics in a big data environment. Mannheim [Dissertation]

Präsentation auf Konferenz

Hamann, Andreas ORCID: 0000-0001-7423-8589 ; Gemmer, Lars ; Bayerl, Andreas The dynamics of ESG-related corporate misconduct and online employer review ratings. (2024) 8th Marketing Strategy Meets Wall Street Conference (Cologne, Germany) [Präsentation auf Konferenz]

Hamann, Andreas ORCID: 0000-0001-7423-8589 ; Gemmer, Lars ; Bayerl, Andreas The Dynamics of Corporate Misconduct and Online Employer Review Ratings. (2024) EMAC 20204, Doctoral Colloqium, The 53rd Annual Conference of The European Marketing Academy (Bukarest, Romania) [Präsentation auf Konferenz]

Hamann, Andreas ORCID: 0000-0001-7423-8589 ; Gemmer, Lars ; Bayerl, Andreas The Dynamics of Corporate Misconduct and Online Employer Review Ratings. (2024) EMAC 2024, The 53rd Annual Conference of The European Marketing Academy (Bukarest, Romania) [Präsentation auf Konferenz]

Polenz, Ann-Kathrin ORCID: 0009-0006-2673-3044 ; Bayerl, Andreas ; Dover, Yaniv ; Kraus, Florian ORCID: 0000-0001-6807-6544 A balancing act: The tradeoff between information richness and rating distortion caused by abandonment of online reviews. (2024) EMAC 2024, The 53rd Annual Conference of The European Marketing Academy (Bukarest, Romania) [Präsentation auf Konferenz]

Hamann, Andreas ORCID: 0000-0001-7423-8589 ; Gemmer, Lars ; Bayerl, Andreas The dynamics of corporate misconduct and online employer review ratings. (2024) ISMS Marketing Science Conference 2024 (Sydney, Australia) [Präsentation auf Konferenz]

Bayerl, Andreas ; Goldenberg, Jacob ; Shapira, Daniel ; Stahl, Florian ORCID: 0000-0002-2846-3424 Online employer reviews – It’s not all about the money, but also about the vibes. (2022) EMAC 2022, European Marketing Academy Conference (Budapest, Hungary) [Präsentation auf Konferenz]

Bayerl, Andreas ; Schoenmueller, Verena ; Goldenberg, Jacob ; Stahl, Florian ORCID: 0000-0002-2846-3424 The weekend effect in online reviews and what Eleanor Rigby has to do with it. (2022) EMAC Doctoral Colloquium 2022 (Budapest, Hungary) [Präsentation auf Konferenz]

Bayerl, Andreas ; Shapira, Daniel ; Goldenberg, Jacob ; Stahl, Florian ORCID: 0000-0002-2846-3424 Online employer reviews - On the interplay between workplace vibes and wage. Open Access (2022) ISMS Marketing Science Conference (Online) [Präsentation auf Konferenz]
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Beichert, Maximilian ; Bayerl, Andreas ; Goldenberg, Jacob ; Lanz, Andreas U. Who to target? Low- versus high-status seeding in user-generated content networks. (2022) European Marketing Academy Conference (EMAC) (Budapest, Hungary) [Präsentation auf Konferenz]

Beichert, Maximilian ; Bayerl, Andreas ; Goldenberg, Jacob ; Lanz, Andreas U. Who to target? Low- versus high-status seeding in user-generated content networks. (2022) ISMS Marketing Science Conference (Online) [Präsentation auf Konferenz]

Bayerl, Andreas ; Goldenberg, Jacob ; Shapira, Daniel ; Stahl, Florian ORCID: 0000-0002-2846-3424 The interplay between wages and online reviews on the labor market. (2021) EMAC 2021 (online) [Präsentation auf Konferenz]

Bayerl, Andreas ; Stahl, Florian ORCID: 0000-0002-2846-3424 Stars that shine less bright at night. (2021) EMAC Doctoral Colloquium 2021 (Online) [Präsentation auf Konferenz]

Bayerl, Andreas ; Goldenberg, Jacob ; Shapira, Daniel ; Stahl, Florian ORCID: 0000-0002-2846-3424 The interplay between wages and online reviews on the labor market. (2021) 43. ISMS Marketing Science Conference (Online) [Präsentation auf Konferenz]

Beichert, Maximilian ; Bayerl, Andreas ; Goldenberg, Jacob ; Lanz, Andreas U. Who to target? Low- versus high-status seeding in user-generated content networks. (2021) European Marketing Academy Conference (EMAC) (Madrid, Spain) [Präsentation auf Konferenz]

Beichert, Maximilian ; Bayerl, Andreas ; Goldenberg, Jacob ; Lanz, Andreas U. Who to target? Low- versus high-status seeding in user-generated content networks. (2021) ISMS Marketing Science Conference (Online) [Präsentation auf Konferenz]

Beichert, Maximilian ; Bayerl, Andreas ; Goldenberg, Jacob ; Lanz, Andreas U. Who to target? Low- versus high-status seeding in user-generated content networks. (2021) Marketing in Israel (Israel) [Präsentation auf Konferenz]

Arbeitspapier

Gehrmann, Leonie ; Kluge, Stefan ; Bayerl, Andreas ; Stahl, Florian ORCID: 0000-0002-2846-3424 ; Knäble, Merlin ; Mädche, Alexander (2021) Advertising information and communication technologies over time: An analysis of text and visual complexity. Open Access SSRN Working Paper Series Rochester, NY [Arbeitspapier]
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