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Anzahl der Einträge: 10.

Hartmann, Jochen ; Heitmann, Mark ; Schamp, Christina ; Netzer, Oded (2019) The power of brand selfies in consumer-generated brand images. Columbia Business School Research Paper Rochester, NY [Arbeitspapier]

Schamp, Christina ; Heitmann, Mark ; Katzenstein, Robin (2019) Consideration of ethical attributes along the consumer decision-making journey. Journal of the Academy of Marketing Science New York, NY 47 2 328-348 [Zeitschriftenartikel]

Hartmann, Jochen ; Huppertz, Juliana ; Schamp, Christina ; Heitmann, Mark (2019) Comparing automated text classification methods. International Journal of Research in Marketing : IJRM Amsterdam 36 1 20-38 [Zeitschriftenartikel]

Schamp, Christina ; Heitmann, Mark ; Stehmann, Julia (2019) The monetary value of ethical attributes: Preference reversal effects among cause-related marketing campaigns. Advances in Consumer Research Duluth, MN [u.a.] 44 757 [Zeitschriftenartikel]

Ansari, Asim ; Stahl, Florian

; Heitmann, Mark ; Bremer, Lucas (2018) Building a social network for success. Journal of Marketing Research : JMR Chicago, Ill. 55 3 321-338 [Zeitschriftenartikel]

Huppertz, Juliana ; Heitmann, Mark ; Stahl, Florian

Driving Demand By Managing Network Structure And Network Communication. (2017) 39th Annual Marketing Science Conference (June 7-10, 2017) [Präsentation auf Konferenz]

Schamp, Christina ; Permann, Alexander ; Leeflang, Peter ; Heitmann, Mark Sales effects of cause-related marketing campaigns and their moderators. Knoeferle, Klemens Advances in Consumer Research 128 In: Marketing in the Age of Data : EMAC 2016, Oslo, May 24-27, 2016 / / EMAC (2016 : Oslo) (2016) Oslo 45th EMAC Annual Conference 2016 (Oslo, Norway) [Konferenzveröffentlichung]

Schamp, Christina ; Ludwig, Karin ; Heitmann, Mark Changing the rules of the game: Competition among cause-related marketing promotions. 202 In: Collaboration in Research : EMAC 2015, Leuven, May 26-29 (2015) Leuven 44th EMAC Annual Conference 2015 (Leuven, Belgium) [Konferenzveröffentlichung]

Brauer, Matthias

; Heitmann, Mark (2013) Antecedents and temporal dynamics of strategic divergence in multinational corporations: Evidence from Europe. Journal of World Business Greenwich, Conn. [u.a.] 48 1 110-121 [Zeitschriftenartikel]

Stahl, Florian

; Heitmann, Mark ; Lehmann, Donald R. ; Neslin, Scott A. (2012) The Impact of Brand Equity on Customer Acquisition, Retention, and Profit Margin. Journal of Marketing : JM Thousand Oaks, CA 76 4 44-63 [Zeitschriftenartikel]

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