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2012
Anzahl der Einträge:
6
.
2012
Feurer, Sven
;
Kuester, Sabine
ORCID: 0000-0003-0985-2288
;
Schuhmacher, Monika C.
When is the launch price of a new product (un)fair? The moderating effects of new product radicalness, customer innovativeness and expected future price reduction.
Rita, Paulo
216 In: Marketing to Citizens: Going Beyond Customers and Consumers : 41th EMAC Conference, ISCTE Business School Lisbon; conference proceedings (2012) Brussels [Konferenzveröffentlichung]
Vorschau
Ebertin, Cornelia
;
Bornemann, Torsten
;
Hattula, Stefan
;
Kraus, Florian
ORCID: 0000-0001-6807-6544
Applying Financial Portfolio Theory to Introductory Pattern Decisions of Product Generations: An Empirical Study.
Rita, Paulo
Proceedings of the 41th EMAC Conference 306 In: Marketing to citizens : going beyond customers and consumers; 41th EMAC Conference, Lisbon, 22-25 May 2012; conference proceedings (2012) Lisbon [Konferenzveröffentlichung]
Kuester, Sabine
ORCID: 0000-0003-0985-2288
;
Schuhmacher, Monika C.
Tactical launch decisions for technological innovations: The importance of customer innovativeness.
Rita, Paulo
Proceedings of the 41th EMAC Conference, Lisbon, 22-25 May 2012 217 In: Marketing to Citizens: Going beyond Customers and Consumers : 41th EMAC Conference, ISCTE Business School Lisbon; Conference Proceedings (2012) Brussels [Konferenzveröffentlichung]
Vorschau
Schuhmacher, Monika C.
;
Kuester, Sabine
ORCID: 0000-0003-0985-2288
;
Winkler, Manolo
Instruments to overcome the negative influence of country-of-origin on the adoption of a radical innovation.
Rita, Paulo
275 In: Marketing to Citizens: Going beyond Customers and Consumers : 41th EMAC Conference, ISCTE Business School Lisbon; Conference Proceedings (2012) Brussels [Konferenzveröffentlichung]
Vorschau
Kühnl, Christina
;
Goecke, Caroline
Firm-internal Consequences of Customer Integration in New Product Development.
Rita, Paulo
137 In: Marketing to citizens : going beyond customers and consumers; 41th EMAC Conference, Lisbon, 22-25 May 2012; conference proceedings (2012) Lisbon [Konferenzveröffentlichung]
Imschloß, Monika
;
Homburg, Christian
;
Kühnl, Christina
Between too Much and too Little: Exploring the Interactive Effects of Arousal Congruity and Sensory Load in Multisensory Configurations of Store Environments.
Rita, Paulo
213-214 In: Marketing to citizens : going beyond customers and consumers; 41th EMAC Conference, Lisbon, 22-25 May 2012; conference proceedings (2012) Lisbon [Konferenzveröffentlichung]
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