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Anzahl der Einträge: 6.

Bhattacharya, C. B. ; Sen, Sankar ; Edinger-Schons, Laura Marie

; Neureiter, Michael (2023) Corporate purpose and employee sustainability behaviors.

Journal of Business Ethics Dordrecht 183 4 963-981 [Zeitschriftenartikel]

Edinger-Schons, Laura Marie

; Sipilä, Jenni ; Sen, Sankar ; Mende, Gina ; Wieseke, Jan (2018) Are two reasons better than one? The role of appeal type in consumer responses to sustainable products. Journal of Consumer Psychology : JCP Hoboken, NJ 28 4 644-664 [Zeitschriftenartikel]

Edinger-Schons, Laura Marie

; Sen, Sankar ; Mende, Gina ; Wieseke, Jan Are two Reasons really better than one? What Companies can do (Wrong) in Selling Sustainable Products. (2015) AMA Summer Marketing Educators' Conference (Chigaco, IL) [Präsentation auf Konferenz]

Edinger-Schons, Laura Marie

; Scheidler, Sabrina ; Sen, Sankar ; Wieseke, Jan "I don’t buy your story!" A field experimental study of the detrimental effects of narrative story telling in Corporate Social Responsibility communication. 151 In: Collaboration in research : EMAC 2015, Leuven, May 26-29 (2015) Leuven EMAC 2015 (Leuven, NL) [Konferenzveröffentlichung]

Edinger-Schons, Laura Marie

; Sen, Sankar ; Scheidler, Sabrina ; Wieseke, Jan I Don’t buy Your Story! A Field Experimental Study on the Detrimental Effects of Narrative Storytelling in Corporate Social Responsibility Communication. (2014) CIARG Conference (Amsterdam, NL) [Präsentation auf Konferenz]

Edinger-Schons, Laura Marie

; Sen, Sankar ; Mende, Gina ; Wieseke, Jan Team Up For the Environment! Encouraging Customers’ Sustainable Purchase Behavior through Marketing Communication Strategies. (2014) CIARG Conference (Amsterdam, NL) [Präsentation auf Konferenz]

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