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Anzahl der Einträge: 5.

Blečić, Aleksandar

; Kuester, Sabine

(2024) Which moments matter most? Investigating boundary conditions of the effect of specific moments on overall evaluations of customer experiences.

Journal of Consumer Behaviour Chichester tba tba 1-13 [Zeitschriftenartikel]

Ukrainets, Kateryna ; Homburg, Christian (2021) Fight or flight: Can marketing tools help consumers cope with self-discrepancies and social identity threat?

Journal of Consumer Behaviour Chichester 20 6 1591-1604 [Zeitschriftenartikel]

Ingendahl, Moritz

; Hummel, Dietrich ; Maedche, Alexander ; Vogel, Tobias (2020) Who can be nudged? Examining nudging effectiveness in the context of need for cognition and need for uniqueness.

Journal of Consumer Behaviour Chichester 20 2 324-336 [Zeitschriftenartikel]

Reinhard, Marc-André ; Messner, Matthias (2009) The Effects of Source Likeability and Need-for-Cognition on Advertising Effectiveness under Explicit Persuasion. Journal of Consumer Behaviour Chichester 8 4 179-191 [Zeitschriftenartikel]

Bauer, Hans H. ; Stokburger-Sauer, Nicola ; Becker, Christine (2006) Investigating the Relationship Between Product Involvement and Consumer Decision-Making Styles. Journal of Consumer Behaviour Chichester 5 4 342-354 [Zeitschriftenartikel]

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