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Anzahl der Einträge: 6.

Lanzrath, Aline ORCID: 0000-0003-1648-3783 ; Homburg, Christian ; Ruhnau, Robin-Christopher ORCID: 0000-0002-8174-7071 (2024) Increasing graduates' interest in B2B sales: how to dispel lay beliefs, fight stigma, and create a profession of choice. Journal of Personal Selling & Sales Management : JPSSM Philadelphia, PA ; London tba tba 1-20 [Zeitschriftenartikel]

Homburg, Christian ; Knapp, Maximilian ; Wagner-Fabisch, Robin (2024) Personality matters: how adaptive selling skills mediate the effect of personality traits on salespeople's exploited cross-selling potential. Journal of Personal Selling & Sales Management : JPSSM Philadelphia, PA ; London [Zeitschriftenartikel]

Hartmann, Stefan ; Homburg, Christian ; Ruhnau, Robin-Christopher ORCID: 0000-0002-8174-7071 (2024) Understanding and managing the link between firms’ strategic risk-taking and salespeople’s defensive behavior in price negotiations. Open Access Journal of Personal Selling & Sales Management : JPSSM Philadelphia, PA ; London tba tba 1-20 [Zeitschriftenartikel]
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Homburg, Christian ; Morguet, Theresa ; Hohenberg, Sebastian (2021) Incentivizing of inside sales units — the interplay of incentive types and unit structures. Journal of Personal Selling & Sales Management : JPSSM Philadelphia, PA ; London 41 3 181-199 [Zeitschriftenartikel]

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Rauch, Andreas (2016) A job demands-resources perspective on salespersons’ market intelligence activities in new product development. Journal of Personal Selling & Sales Management : JPSSM Philadelphia, PA ; London 36 1 19-39 [Zeitschriftenartikel]

Lassk, Felicia G. ; Ingram, Thomas N. ; Kraus, Florian ORCID: 0000-0001-6807-6544 ; Di Mascio, Rita (2012) The Future of Sales Training : Challenges and Related Research Questions. Journal of Personal Selling & Sales Management : JPSSM Philadelphia, PA ; London 32 1 141-154 [Zeitschriftenartikel]

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