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Anzahl der Einträge: 10.

A

Albrecht, Carmen-Maria ; Stokburger-Sauer, Nicola Adolescents' perceived brand stress: Concept, measurement, and relevance. Makovec Brencic, Maja Proceedings ... EMAC Conference 40 231 In: The Day After: Inspiration, Innovation, Implementation : EMAC 40th Conference, University of Ljubljana, Faculty of Economics, Slovenia, 24-27 May 2011; Conference proceedings (2011) Ljubljana 40th EMAC Annual Conference 2011 (Ljubljana, Slovenia) [Konferenzveröffentlichung]

B

Bauer, Hans H. ; Eckardt, Sabine ; Bryant, Melchior D. Brick & Mortar vs. Click & Mortar - The Risks of Multi Channel Retailing. Helfer, Jean-Pierre Proceedings ... EMAC Conference 38 1-9 In: Marketing & the core disciplines : rediscovering references; EMAC 38th conference, 26 - 29 May 2009, Audencia Nantes, conference proceedings (2009) Nantes [Konferenzveröffentlichung]

Bauer, Hans H. ; Stokburger-Sauer, Nicola ; Exler, Stefanie Brand Image and Fan Loyalty: An Empirical Investigation in the Team Sport Industry. Proceedings ... EMAC Conference 34 (2005) Stockholm [u.a.] (Milano, Italy) [Konferenzveröffentlichung]

Bauer, Hans H. ; Haber, Tobias E. ; Huber, Frank ; Neumann, Marcus M. Online Consumer Segments : An International Perspective. Proceedings ... EMAC Conference 34 (2005) Stockholm (Milano, Italy) [Konferenzveröffentlichung]

D

Deker, Johannes ; Schuhmacher, Monika C. ; Kuester, Sabine

Stakeholder configuration for the development of successful radical new services. Proceedings ... EMAC Conference 42 (2013) Stockholm Lost in Translation: Marketing in an Interconnected World (Istanbul) [Konferenzveröffentlichung]

Donnevert, Tobias ; Hammerschmidt, Maik Linking Benefit Segmentation and Customer Valuation : An Approach for more Effectiveness and Efficiency in E-Marketing. Proceedings ... EMAC Conference 35 158-159 (2006) Stockholm [Konferenzveröffentlichung]

F

Falk, Tomas ; Schepers, Jeroen J. L. ; Hammerschmidt, Maik ; Grossenbacher, Samuel Should I Stay or Should I Go - The Role of Status Quo for Using New Self-Service Alternatives. Proceedings ... EMAC Conference 35 221-232 (2006) Stockholm (Athens, Greece) [Konferenzveröffentlichung]

Falk, Tomas ; Hammerschmidt, Maik Assessing Service Quality in Online-Retailing : A Transaction Process-Based Approach. Proceedings ... EMAC Conference 34 1-7 (2005) Stockholm [u.a.] (Milano, Italy) [Konferenzveröffentlichung]

R

Rauch, Andreas ; Kuester, Sabine

Antecedents of salespersons' market information sharing behavior. Karaosmanoglu, Elif Proceedings ... EMAC Conference 42 396-397 (2013) Stockholm Lost in Translation: Marketing in an Interconnected World (Istanbul, Turkey) [Konferenzveröffentlichung]

S

Schuhmacher, Monika C. ; Kuester, Sabine

Communication when pricing alignable and nonalignable value-added services. Karaosmanoglu, Elif Proceedings ... EMAC Conference 42 191-192 (2013) Stockholm Lost in Translation: Marketing in an Interconnected World (Istanbul, Turkey) [Konferenzveröffentlichung]

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