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Zitation

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Anzahl der Einträge: 8.

Zeitschriftenartikel

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Homburg, Christian ; Hildesheim, Andreas (2017) The catbird seat of the sales force : how sales force integration leads to new product success. International Journal of Research in Marketing : IJRM Amsterdam 34 2 462-479 [Zeitschriftenartikel]

Dissertation

Hildesheim, Andreas (2012) Internal knowledge exploitation - the role of sales force integration in new product development. Open Access Mannheim [Dissertation]
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Vorschau

Konferenzveröffentlichung

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Hildesheim, Andreas Salesforce Integration in New Product Development - A Key Driver of New Product Success? Open Access Bharadwaj, Sundar AMA Winter and Summer Educators' Conference Proceedings 23 21-22 In: Marketing Theory and Applications : proceedings of a meeting held 17-19 February 2012, St. Petersburg, Florida, USA (2012) Chicago, Ill. 2012 AMA Marketing Winter Educators' Conference (St. Petersburg, Fla.) [Konferenzveröffentlichung]
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Vorschau

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Hildesheim, Andreas Salesforce Integration in New Product Development – A Key Driver of New Product Success? Open Access Proceedings of the ANZMAC 2011 Conference, Perth, Australia In: Proceedings of the ANZMAC 2011 Conference (2011) Perth Australian & New Zealand Marketing Academy Conference 2011 (Perth, Australia) [Konferenzveröffentlichung]
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Vorschau

Hildesheim, Andreas ; Winkelmann, Sabine Success Factors for Implementing Employee Downsizing Measures in the Areas of Distribution and Service. Spanjaard, Daniela Australian & New Zealand Marketing Academy Conference (ANZMAC), December 1-3, 2008, Sydney, Australia; conference proceedings 1-9 In: Australia and New Zealand Marketing Academy Conference (ANZMAC) 2008 : marketing : shifting the focus from mainstream to offbeat (2008) [Canning Bridge, W.A.] [Konferenzveröffentlichung]

Präsentation auf Konferenz

Hildesheim, Andreas Salesforce Integration in New Product Development - A Key Driver of New Product Success? (2012) AMA Winter Educators' Conference (St. Petersburg, Russia) [Präsentation auf Konferenz]

Hildesheim, Andreas Salesforce Integration in New Product Development – A Key Driver of New Product Success? (2011) Australian & New Zealand Marketing Academy Conference 2011 (Perth, Australia) [Präsentation auf Konferenz]

Arbeitspapier

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Homburg, Christian ; Hildesheim, Andreas (2012) The Specific Role of Sales Force Integration in New Product Development. IMU Research Insights Mannheim 004 [Arbeitspapier]

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