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Anzahl der Einträge: 7.

Menon, Ajay ; Homburg, Christian ; Beutin, Nikolas (2005) Understanding Customer Value in Business-to Business Relationships. Journal of Business-to-Business Marketing Binghamton, NY 1-38 [Zeitschriftenartikel]

Homburg, Christian ; Schneider, Janna ; Fassnacht, Martin (2003) Opposites Attract, but Similarity Works : A Study of Interorganizational Similarity in Marketing Channels. Journal of Business-to-Business Marketing London 10 1 31-52 [Zeitschriftenartikel]

Homburg, Christian ; Giering, Annette ; Menon, Ajay (2003) Relationship Characteristics as Moderators of the Satisfaction-Loyalty Link : Findings in a Business-to-Business Context. Journal of Business-to-Business Marketing London [u.a.] 10 3 35-62 [Zeitschriftenartikel]

Homburg, Christian ; Fassnacht, Martin ; Günther, Christof (2003) The role of soft factors in implementing a service-oriented strategy in industrial marketing companies. Journal of Business-to-Business Marketing London [u.a.] 10 2 23-51 [Zeitschriftenartikel]

Homburg, Christian ; Kuester, Sabine

(2001) Towards an Improved Understanding of Industrial Buying Behavior: Determinants of the Number of Suppliers. Journal of Business-to-Business Marketing London 8 2 5-33 [Zeitschriftenartikel]

Homburg, Christian ; Garbe, Bernd (1999) Towards an Improved Understanding of Industrial Services: Quality Dimensions and Their Impact on Buyer-Seller Relationships. Journal of Business-to-Business Marketing London [u.a.] 6 2 39-71 [Zeitschriftenartikel]

Homburg, Christian (1998) On Closeness to the Customer in Industrial Markets. Journal of Business-to-Business Marketing Binghamton, NY 4 4 35-72 [Zeitschriftenartikel]

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