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Anzahl der Einträge: 12.

Lanz, Andreas ; Goldenberg, Jacob ; Shapira, Daniel ; Stahl, Florian

(2023) Buying future endorsements from prospective influencers on user-generated content platforms.

Journal of Marketing Research : JMR Thousand Oaks, CA tba tba 1-19 [Zeitschriftenartikel]

Homburg, Christian ; Vomberg, Arnd

; Mühlhäuser, Stephan (2020) Design and governance of multichannel sales systems: Financial performance consequences in business-to-business markets.

Journal of Marketing Research : JMR Chicago, IL 57 6 1113-1134 [Zeitschriftenartikel]

Schönmüller, Verena ; Netzer, Oded ; Stahl, Florian

(2020) The polarity of online reviews: Prevalence, drivers and implications. Journal of Marketing Research : JMR Chicago, Ill. 57 5 853-877 [Zeitschriftenartikel]

Boichuk, Jeffrey P. ; Bommaraju, Raghu ; Ahearne, Michael ; Kraus, Florian

; Steenburgh, Thomas J. (2019) Managing laggards: The importance of a deep sales bench. Journal of Marketing Research : JMR Chicago, IL 56 4 652-665 [Zeitschriftenartikel]

Lanz, Andreas U. ; Goldenberg, Jacob ; Shapira, Daniel ; Stahl, Florian

(2019) Climb or jump: status-based seeding in user-generated content network. Journal of Marketing Research : JMR Thousand Oaks, CA 56 3 361-378 [Zeitschriftenartikel]

Ansari, Asim ; Stahl, Florian

; Heitmann, Mark ; Bremer, Lucas (2018) Building a social network for success. Journal of Marketing Research : JMR Chicago, Ill. 55 3 321-338 [Zeitschriftenartikel]

Homburg, Christian ; Ehm, Laura ; Artz, Martin (2015) Measuring and managing consumer sentiment in an online community environment. Journal of Marketing Research : JMR Chicago, Ill. 52 5 629-641 [Zeitschriftenartikel]

Homburg, Christian ; Hahn, Alexander ; Bornemann, Torsten ; Sandner, Philipp (2014) The Role of Chief Marketing Officers for Venture Capital Funding: Endowing New Ventures with Marketing Legitimacy. Journal of Marketing Research : JMR Chicago, Ill. 51 5 625-644 [Zeitschriftenartikel]

Homburg, Christian ; Klarmann, Martin ; Reimann, Martin ; Schilke, Oliver (2012) What Drives Key Informant Accuracy? Journal of Marketing Research : JMR Chicago, Ill. 49 4 594-608 [Zeitschriftenartikel]

Ansari, Asim ; Koenigsberg, Oded ; Stahl, Florian

(2011) Modeling Multiple Relationships in Social Networks. Journal of Marketing Research : JMR Chicago, Ill. 48 4 713-728 [Zeitschriftenartikel]

Luo, Xueming ; Homburg, Christian ; Wieseke, Jan (2010) Customer satisfaction, analyst stock recommendations, and firm value. Journal of Marketing Research : JMR Chicago, IL 47 6 1041-1058 [Zeitschriftenartikel]

Homburg, Christian ; Pflesser, Christian (2000) A Multiple Layer Model of Market-Oriented Organizational Culture : Measurement Issues and Performance Outcomes. Journal of Marketing Research : JMR Chicago, Ill. 37 11 449-462 [Zeitschriftenartikel]

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