Anzahl der Einträge: 10.
Güntürkün, Pascal ; Haumann, Till ; Wieseke, Jan ; Edinger-Schons, Laura Marie ORCID: 0000-0002-8981-3379
The dynamic effects of customers’ attributions of coproduction motives for customer’s satisfaction over time.
Hennig-Thurau, Thosten
AMA Educators' Proceedings
27
K-43
In: What happens in marketing, stays digital : rethinking marketing in the era of unlimited data : Winter Marketing Academic Conference 2016 : Las Vegas, Nevada, USA, 26-28 February 2016
(2016)
Chicago, Ill. ; Red Hook, NY
AMA Winter Marketing Educators' Conference 2016
(Las Vegas, NV)
[Konferenzveröffentlichung]
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Güntürkün, Pascal ; Haumann, Till ; Wieseke, Jan ; Edinger-Schons, Laura Marie ORCID: 0000-0002-8981-3379
Engaging customers in co-production processes : how value-enhancing and intensity-reducing communication strategies mitigate the negative effects of coproduction intensity.
Hunter, Gary
AMA Educators' Proceedings
25
N-2
In: Engaging customers : AMA Winter Marketing Educators' Conference 2014 ; Orlando, Florida, USA, 21 - 23 February 2014
(2014)
Chicago, IL ; Red Hook, NY
AMA Winter Marketing Educators' Conference 2014
(Orlando, FL)
[Konferenzveröffentlichung]
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Ahearne, Michael ; Haumann, Till ; Kraus, Florian ORCID: 0000-0001-6807-6544 ; Wieseke, Jan
Challenging the Bounds of Marketing thoughts on Identification: A Relational Perspective.
Rindfleisch, Aric
AMA Winter and Summer Educators' Conference Proceedings
24
147-148
In: Challenging the bounds of marketing thought : AMA Winter Marketing Educators' Conference 2013 ; Las Vegas, Nevada, USA, 15 - 17 February 2013
(2013)
Chicago, Ill. ; Red Hook, NY
AMA Winter Marketing Educators' Conference 2013
(Las Vegas, Nev.)
[Konferenzveröffentlichung]
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Kraus, Florian ORCID: 0000-0001-6807-6544 ; Haumann, Till ; Ahearne, Michael ; Wieseke, Jan ; Lam, Son K.
When sales managers and salespeople disagree in the appreciation for their firm: The phenomenon of organizational identification tension.
Bharadwaj, Sundar
AMA Educators' Proceedings
23
111-112
In: Marketing Theory and Applications : proceedings of a meeting held 17-19 February 2012, St. Petersburg, Florida, USA
(2012)
Chicago, IL ; Red Hook, NY
AMA Winter Marketing Educators' Conference 2012
(St. Petersburg)
[Konferenzveröffentlichung]
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