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Anzahl der Einträge: 11.

Blečić, Aleksandar

; Kuester, Sabine

(2024) Which moments matter most? Investigating boundary conditions of the effect of specific moments on overall evaluations of customer experiences.

Journal of Consumer Behaviour Chichester tba tba 1-13 [Zeitschriftenartikel]

Klebeck, Eric ; Kuester, Sabine

; Blečić, Aleksandar

In-group heroes and out-group antagonists? The role of social identity and ideology in sustainable consumer behavior. A2024-119703 (2024) Bucharest EMAC 2024, The 53rd Annual Conference of The European Marketing Academy (Bukarest, Romania) [Präsentation auf Konferenz]

Blečić, Aleksandar

; Kuester, Sabine

; Rupertus, Alexander Construal Level Theory and its role in shaping negative affective expectations: An extension from the rosy view phenomenon. A2024-118353 (2024) Bucharest EMAC 2024, The 53rd Annual Conference of The European Marketing Academy (Bukarest, Romania) [Präsentation auf Konferenz]

Blečić, Aleksandar

; Kuester, Sabine

Construal level theory and its role in shaping negative affective expectations: An extension from the rosy view phenomenon. (2024) AMA CBSIG Conference 2024 (Wien, Austria) [Präsentation auf Konferenz]

Klebeck, Eric ; Kuester, Sabine

; Blečić, Aleksandar

In-group heroes and out-group antagonists? The role of social identity and ideology in sustainable consumer behavior. (2024) AMA CBSIG Conference 2024 (Wien, Austria) [Präsentation auf Konferenz]

Blečić, Aleksandar

; Kuester, Sabine

; Barth, Madeline Which moments matter most? Investigating the influence of temporal sequences on global evaluations of customer experiences. Umashankar, Nita ; Lisjak, Monika AMA Educators' Proceedings 34 623-626 In: 2023 AMA Winter Academic Conference : reconnecting and reconceiving the marketplace, February 6, virtual, February 10-12, Nashville, Tennessee, proceedings (2023) Chicago, IL ; Red Hook, NY 2023 AMA Winter Academic Conference (Online (06.02.2023) und Nashville, TN (10.-12.02.2023)) [Konferenzveröffentlichung]

Blečić, Aleksandar

; Kuester, Sabine

; Barth, Madeline (2023) Der Einfluss des Timing von positiven und negativen Ereignissen im Rahmen von Kundenerlebnissen auf die Bewertung durch Kunden.

IMU Research Insights Mannheim 086 [Arbeitspapier]

Blečić, Aleksandar

; Kuester, Sabine

Which moments matter most? Investigating the influence of temporal sequences on global evaluations of customer experiences. (2023) EACR 2023, European Association for Consumer Research (ACR) Conference (Amsterdam, The Netherlands) [Präsentation auf Konferenz]

Blečić, Aleksandar

; Kuester, Sabine

How we live it and how we remember it: Investigating the role of remembering on customer experience evaluations. (2021) EMAC Doctoral Colloquium 2021 (Online) [Präsentation auf Konferenz]

Starke, Sebastian

; Blečić, Aleksandar

Is symmetric analysis dead now? An introduction to asymmetric analysis using Fuzzy-Set Qualitative Comparative Analysis (fsQCA). (2020) 1. Winter School of PhD Students of the University of Mannheim (Mannheim, Germany) [Präsentation auf Konferenz]

Ebert, Felix ; Barth, Madeline ; Blečić, Aleksandar

; Woodside, Arch G. Who is happy? Building antecedent configurations identifying happy people across four European countries. Article 64166 In: 49th EMAC Annual Conference 2020 : 26-29 May 2020, Corvinus University of Budapest, Hungary, [proceedings] (2020) Budapest 49th EMAC Annual Conference 2020 (conference canceled) (Budapest, Hungary) [Konferenzveröffentlichung]

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