Anzahl der Einträge: 24.
Albrecht, Carmen-Maria ; Hattula, Stefan ; Bornemann, Torsten ; Hoyer, Wayne D.
Asymmetric Effects of Causal Attribution in Service Encounters.
Bigné Alcañiz, J. Enrique
The Proceedings of the 43rd EMAC Conference
165
In: Paradigm shifts & interactions : conference proceedings : EMAC 2014, European Marketing Academy, 43rd Annual Conference, Valencia, June 3-6
(2014)
Brussels
[Konferenzveröffentlichung]
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Albrecht, Carmen-Maria ; Hattula, Stefan ; Bornemann, Torsten ; Würth, Julian
You are Forgiven: Cause Uncontrollability and Negative Emotional Contagion.
Botti, Simona
Advances in Consumer Research
41
541-542
In: Making a difference : proceedings, vol. XLI ; [the 44th Annual Conference of the Association for Consumer Research (ACR) was held at ... Chicago, Ill., October 2 - 6, 2013]
(2014)
Duluth, Minn.
[Konferenzveröffentlichung]
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Homburg, Christian ; Stierl, Marcel ; Bornemann, Torsten
Customer Outcomes of Corporate Social Responsibility in Supplier-Customer Relationships.
Arnold, Todd J.
AMA Winter and Summer Educators' Conference Proceedings
23
257-258
In: Marketing in the socially-networked world : challenges of emerging, stagnant & resurgent markets ; AMA Summer Educators' Conference 2012 ; Chicago, Illinois, USA, 17 - 19 August 2012
(2012)
Red Hook, NY
[Konferenzveröffentlichung]
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Bornemann, Torsten ; Köstlin, Hanna
"Good" Design - A Universal Competitive Advantage?
Srinivasan, Raji
AMA Educators' Proceedings
22
281
In: Marketing Theory and Applications : proceedings of a meeting held 17-19 February 2012, St. Petersburg, Florida, USA
(2011)
Red Hook, NY
[Konferenzveröffentlichung]
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