Anzahl der Einträge: 14.
Albrecht, Carmen-Maria ; Hattula, Stefan ; Bornemann, Torsten ; Hoyer, Wayne D.
Asymmetric Effects of Causal Attribution in Service Encounters.
Bigné Alcañiz, J. Enrique
The Proceedings of the 43rd EMAC Conference
165
In: Paradigm shifts & interactions : conference proceedings : EMAC 2014, European Marketing Academy, 43rd Annual Conference, Valencia, June 3-6
(2014)
Brussels
[Konferenzveröffentlichung]
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Albrecht, Carmen-Maria ; Hattula, Stefan ; Bornemann, Torsten ; Würth, Julian
You are Forgiven: Cause Uncontrollability and Negative Emotional Contagion.
Botti, Simona
Advances in Consumer Research
41
541-542
In: Making a difference : proceedings, vol. XLI ; [the 44th Annual Conference of the Association for Consumer Research (ACR) was held at ... Chicago, Ill., October 2 - 6, 2013]
(2014)
Duluth, Minn.
[Konferenzveröffentlichung]
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Bauer, Hans H. ; Hattula, Stefan ; Hammerschmidt, Maik
The impact of marketing on sport-related success.
Iyer, Easwar
AMA Educators' Proceedings
21
626-627
In: AMA Summer Educators Conference 2010: Enhancing Knowledge Development in Marketing : Boston, Massachusetts, USA 13-16 August 2010
(2010)
Chicago, IL ; Red Hook, NY
AMA Summer Educators Conference 2010
(Boston, MA)
[Konferenzveröffentlichung]
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