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Gruppieren nach:
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Anzahl der Einträge:
14
.
Homburg, Christian
;
Böhler, Sina
;
Hohenberg, Sebastian
(2020)
Organizing for cross-selling: Do it right, or not at all.
International Journal of Research in Marketing : IJRM Amsterdam 37 1 56-73 [Zeitschriftenartikel]
Konya-Baumbach, Elisa
ORCID: 0000-0002-7990-8542
;
Schuhmacher, Monika C.
;
Kuester, Sabine
ORCID: 0000-0003-0985-2288
;
Kuharev, Victoria
(2019)
Making a first impression as a start-up: Strategies to overcome low initial trust perceptions in digital innovation adoption.
International Journal of Research in Marketing : IJRM Amsterdam [u.a.] 36 3 386-400 [Zeitschriftenartikel]
Homburg, Christian
;
Lauer, Karin
;
Vomberg, Arnd
ORCID: 0000-0002-1045-7413
(2019)
The multichannel pricing dilemma: Do consumers accept higher offline than online prices?
International Journal of Research in Marketing : IJRM Amsterdam 36 4 597-612 [Zeitschriftenartikel]
Hartmann, Jochen
;
Huppertz, Juliana
;
Schamp, Christina
;
Heitmann, Mark
(2019)
Comparing automated text classification methods.
International Journal of Research in Marketing : IJRM Amsterdam 36 1 20-38 [Zeitschriftenartikel]
Kuester, Sabine
ORCID: 0000-0003-0985-2288
;
Homburg, Christian
;
Hildesheim, Andreas
(2017)
The catbird seat of the sales force : how sales force integration leads to new product success.
International Journal of Research in Marketing : IJRM Amsterdam 34 2 462-479 [Zeitschriftenartikel]
Konya-Baumbach, Elisa
ORCID: 0000-0002-7990-8542
(2016)
The zero-price effect in a multicomponent product context.
International Journal of Research in Marketing : IJRM Amsterdam 33 3 689-694 [Zeitschriftenartikel]
Prigge, Jana-Kristin
;
Dietz, Beatrix
;
Homburg, Christian
;
Hoyer, Wayne D.
;
Burton, Jennifer L.
(2015)
Patient empowerment : a cross-disease exploration of antecedents and consequences.
International Journal of Research in Marketing : IJRM Amsterdam [u.a.] 32 4 375-386 [Zeitschriftenartikel]
Kuester, Sabine
ORCID: 0000-0003-0985-2288
;
Feurer, Sven
;
Schuhmacher, Monika C.
;
Reinartz, Dominik
(2015)
Comparing the incomparable? How consumers judge the price fairness of new products.
International Journal of Research in Marketing : IJRM Amsterdam [u.a.] 32 3 272-283 [Zeitschriftenartikel]
Halbheer, Daniel
;
Stahl, Florian
ORCID: 0000-0002-2846-3424
;
Koenigsberg, Oded
;
Lehmann, Donald R.
(2014)
Choosing a Digital Content Strategy: How Much Should be Free?
International Journal of Research in Marketing : IJRM Amsterdam [u.a.] 31 2 192-206 [Zeitschriftenartikel]
Kühnl, Christina
;
Mantau, Alexandra
(2013)
Same sound, same preference? Investigating sound symbolism effects in international brand names.
International Journal of Research in Marketing : IJRM Amsterdam 30 4 417-420 [Zeitschriftenartikel]
Homburg, Christian
;
Klarmann, Martin
;
Schmitt, Jens
(2010)
Brand awareness in business markets: When is it related to firm performance?
International Journal of Research in Marketing : IJRM Amsterdam 27 3 201-212 [Zeitschriftenartikel]
Montaguti, Elisa
;
Kuester, Sabine
ORCID: 0000-0003-0985-2288
;
Robertson, Thomas S.
(2002)
Entry strategy for radical product innovations : a conceptual model and propositional inventory.
International Journal of Research in Marketing : IJRM Amsterdam [u.a.] 19 1 21-42 [Zeitschriftenartikel]
Johnson, Michael
;
Herrmann, Andreas
;
Bauer, Hans H.
(1999)
The effects of price bundling on consumer evalustions by product offerings.
International Journal of Research in Marketing : IJRM Amsterdam 16 2 129-143 [Zeitschriftenartikel]
Baumgartner, Hans
;
Homburg, Christian
(1996)
Applications of Structural Equation Modeling in Marketing and Consumer Research: A Review.
International Journal of Research in Marketing : IJRM Amsterdam 13 2 139-161 [Zeitschriftenartikel]
Diese Liste wurde am
Fri Aug 16 03:43:23 2024 CEST
automatisch erstellt.