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Anzahl der Einträge: 14.

Homburg, Christian ; Böhler, Sina ; Hohenberg, Sebastian (2020) Organizing for cross-selling: Do it right, or not at all. International Journal of Research in Marketing : IJRM Amsterdam 37 1 56-73 [Zeitschriftenartikel]

Konya-Baumbach, Elisa

; Schuhmacher, Monika C. ; Kuester, Sabine

; Kuharev, Victoria (2019) Making a first impression as a start-up: Strategies to overcome low initial trust perceptions in digital innovation adoption. International Journal of Research in Marketing : IJRM Amsterdam [u.a.] 36 3 386-400 [Zeitschriftenartikel]

Homburg, Christian ; Lauer, Karin ; Vomberg, Arnd

(2019) The multichannel pricing dilemma: Do consumers accept higher offline than online prices? International Journal of Research in Marketing : IJRM Amsterdam 36 4 597-612 [Zeitschriftenartikel]

Hartmann, Jochen ; Huppertz, Juliana ; Schamp, Christina ; Heitmann, Mark (2019) Comparing automated text classification methods. International Journal of Research in Marketing : IJRM Amsterdam 36 1 20-38 [Zeitschriftenartikel]

Kuester, Sabine

; Homburg, Christian ; Hildesheim, Andreas (2017) The catbird seat of the sales force : how sales force integration leads to new product success. International Journal of Research in Marketing : IJRM Amsterdam 34 2 462-479 [Zeitschriftenartikel]

Konya-Baumbach, Elisa

(2016) The zero-price effect in a multicomponent product context. International Journal of Research in Marketing : IJRM Amsterdam 33 3 689-694 [Zeitschriftenartikel]

Prigge, Jana-Kristin ; Dietz, Beatrix ; Homburg, Christian ; Hoyer, Wayne D. ; Burton, Jennifer L. (2015) Patient empowerment : a cross-disease exploration of antecedents and consequences. International Journal of Research in Marketing : IJRM Amsterdam [u.a.] 32 4 375-386 [Zeitschriftenartikel]

Kuester, Sabine

; Feurer, Sven ; Schuhmacher, Monika C. ; Reinartz, Dominik (2015) Comparing the incomparable? How consumers judge the price fairness of new products. International Journal of Research in Marketing : IJRM Amsterdam [u.a.] 32 3 272-283 [Zeitschriftenartikel]

Halbheer, Daniel ; Stahl, Florian

; Koenigsberg, Oded ; Lehmann, Donald R. (2014) Choosing a Digital Content Strategy: How Much Should be Free? International Journal of Research in Marketing : IJRM Amsterdam [u.a.] 31 2 192-206 [Zeitschriftenartikel]

Kühnl, Christina ; Mantau, Alexandra (2013) Same sound, same preference? Investigating sound symbolism effects in international brand names. International Journal of Research in Marketing : IJRM Amsterdam 30 4 417-420 [Zeitschriftenartikel]

Homburg, Christian ; Klarmann, Martin ; Schmitt, Jens (2010) Brand awareness in business markets: When is it related to firm performance?

International Journal of Research in Marketing : IJRM Amsterdam 27 3 201-212 [Zeitschriftenartikel]

Montaguti, Elisa ; Kuester, Sabine

; Robertson, Thomas S. (2002) Entry strategy for radical product innovations : a conceptual model and propositional inventory. International Journal of Research in Marketing : IJRM Amsterdam [u.a.] 19 1 21-42 [Zeitschriftenartikel]

Johnson, Michael ; Herrmann, Andreas ; Bauer, Hans H. (1999) The effects of price bundling on consumer evalustions by product offerings. International Journal of Research in Marketing : IJRM Amsterdam 16 2 129-143 [Zeitschriftenartikel]

Baumgartner, Hans ; Homburg, Christian (1996) Applications of Structural Equation Modeling in Marketing and Consumer Research: A Review. International Journal of Research in Marketing : IJRM Amsterdam 13 2 139-161 [Zeitschriftenartikel]

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