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Zitation

Gruppieren nach: Erscheinungsjahr | Autoren | Keine Sortierung
Springe zu: 2020 | 2019 | 2018 | 2015 | 2013 | 2012 | 2007
Anzahl der Einträge: 9.

2020

Weeth, Alexander ; Prigge, Jana-Kristin ; Homburg, Christian (2020) The role of departmental thought worlds in shaping escalation of commitment in new product development projects. The Journal of Product Innovation Management Oxford 37 1 48-73 [Zeitschriftenartikel]

2019

Feurer, Sven ; Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 (2019) How pricing teams develop effective pricing strategies for new products. The Journal of Product Innovation Management Oxford 36 1 66-86 [Zeitschriftenartikel]

Gruner, Richard L. ; Vomberg, Arnd ORCID: 0000-0002-1045-7413 ; Homburg, Christian ; Lukas, Bryan A. (2019) Supporting new product launches with social media communication and online advertising: Sales volume and profit implications. The Journal of Product Innovation Management Oxford 36 2 172-195 [Zeitschriftenartikel]

Homburg, Christian ; Hohenberg, Sebastian ; Hahn, Alexander (2019) Steering the sales force for new product selling: Why is it different, and how can firms motivate different sales reps? The Journal of Product Innovation Management Oxford 36 3 282-304 [Zeitschriftenartikel]

2018

Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Hultink, Erik Jan (2018) Appetizer or main course: Early market vs. majority market go-to-market strategies for radical innovations. The Journal of Product Innovation Management Oxford 35 1 106-124 [Zeitschriftenartikel]

2015

Bornemann, Torsten ; Schöler, Lisa ; Homburg, Christian (2015) In the eye of the beholder? The effect of product appearannce on shareholder value. The Journal of Product Innovation Management Oxford 32 5 704-715 [Zeitschriftenartikel]

2013

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Schuhmacher, Monika C. ; Gast, Barbara ; Worgul, Andreas (2013) Sectoral Heterogeneity in New Service Development: An Exploratory Study of Service Types and Success Factors. The Journal of Product Innovation Management Oxford [u.a.] 30 3 533-544 [Zeitschriftenartikel]

2012

Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Homburg, Christian ; Heß, Silke C. (2012) Externally Directed and Internally Directed Market Launch Management: The Role of Organizational Factors in Influencing New Product Success. The Journal of Product Innovation Management Oxford 29 Supp.1 38-52 [Zeitschriftenartikel]

2007

Kieser, Alfred ; Grunwald, Roman (2007) Learning to reduce interorganizational learning: An analysis of architectural product innovation in strategic alliances. The Journal of Product Innovation Management Oxford 24 4 369-391 [Zeitschriftenartikel]

Diese Liste wurde am Sat Apr 27 03:28:04 2024 CEST automatisch erstellt.