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Gruppieren nach: Dokumenttyp | Erscheinungsjahr | Keine Sortierung
Springe zu: 2023 | 2022 | 2021 | 2019 | 2018 | 2017 | 2016
Anzahl der Einträge: 20.

2023

Beichert, Maximilian ; Bayerl, Andreas ; Goldenberg, Jacob ; Lanz, Andreas (2023) Revenue generation through influencer marketing. Open Access Journal of Marketing : JM Thousand Oaks, CA tba tba 1-24 [Zeitschriftenartikel]
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Goldenberg, Jacob ; Lanz, Andreas ; Shapira, Daniel ; Stahl, Florian ORCID: 0000-0002-2846-3424 (2023) Targeting nearby influencers: The acceleration of natural triadic closure by leveraging interconnectors. Open Access Journal of Marketing : JM Thousand Oaks, CA tba tba 1-20 [Zeitschriftenartikel]
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Lanz, Andreas ; Goldenberg, Jacob ; Shapira, Daniel ; Stahl, Florian ORCID: 0000-0002-2846-3424 (2023) Buying future endorsements from prospective influencers on user-generated content platforms. Open Access Journal of Marketing Research : JMR Thousand Oaks, CA tba tba 1-19 [Zeitschriftenartikel]
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2022

Bayerl, Andreas ; Goldenberg, Jacob ; Shapira, Daniel ; Stahl, Florian ORCID: 0000-0002-2846-3424 Online employer reviews – It’s not all about the money, but also about the vibes. (2022) EMAC 2022, European Marketing Academy Conference (Budapest, Hungary) [Präsentation auf Konferenz]

Bayerl, Andreas ; Schoenmueller, Verena ; Goldenberg, Jacob ; Stahl, Florian ORCID: 0000-0002-2846-3424 The weekend effect in online reviews and what Eleanor Rigby has to do with it. (2022) EMAC Doctoral Colloquium 2022 (Budapest, Hungary) [Präsentation auf Konferenz]

Bayerl, Andreas ; Shapira, Daniel ; Goldenberg, Jacob ; Stahl, Florian ORCID: 0000-0002-2846-3424 Online employer reviews - On the interplay between workplace vibes and wage. Open Access (2022) ISMS Marketing Science Conference (Online) [Präsentation auf Konferenz]
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Beichert, Maximilian ; Bayerl, Andreas ; Goldenberg, Jacob ; Lanz, Andreas U. Who to target? Low- versus high-status seeding in user-generated content networks. (2022) European Marketing Academy Conference (EMAC) (Budapest, Hungary) [Präsentation auf Konferenz]

Beichert, Maximilian ; Bayerl, Andreas ; Goldenberg, Jacob ; Lanz, Andreas U. Who to target? Low- versus high-status seeding in user-generated content networks. (2022) ISMS Marketing Science Conference (Online) [Präsentation auf Konferenz]

2021

Bayerl, Andreas ; Goldenberg, Jacob ; Shapira, Daniel ; Stahl, Florian ORCID: 0000-0002-2846-3424 The interplay between wages and online reviews on the labor market. (2021) EMAC 2021 (online) [Präsentation auf Konferenz]

Bayerl, Andreas ; Goldenberg, Jacob ; Shapira, Daniel ; Stahl, Florian ORCID: 0000-0002-2846-3424 The interplay between wages and online reviews on the labor market. (2021) 43. ISMS Marketing Science Conference (Online) [Präsentation auf Konferenz]

Beichert, Maximilian ; Bayerl, Andreas ; Goldenberg, Jacob ; Lanz, Andreas U. Who to target? Low- versus high-status seeding in user-generated content networks. (2021) Marketing in Israel (Israel) [Präsentation auf Konferenz]

Beichert, Maximilian ; Bayerl, Andreas ; Goldenberg, Jacob ; Lanz, Andreas U. Who to target? Low- versus high-status seeding in user-generated content networks. (2021) European Marketing Academy Conference (EMAC) (Madrid, Spain) [Präsentation auf Konferenz]

Beichert, Maximilian ; Bayerl, Andreas ; Goldenberg, Jacob ; Lanz, Andreas U. Who to target? Low- versus high-status seeding in user-generated content networks. (2021) ISMS Marketing Science Conference (Online) [Präsentation auf Konferenz]

2019

Lanz, Andreas U. ; Goldenberg, Jacob ; Shapira, Daniel ; Stahl, Florian ORCID: 0000-0002-2846-3424 (2019) Climb or jump: status-based seeding in user-generated content network. Journal of Marketing Research : JMR Thousand Oaks, CA 56 3 361-378 [Zeitschriftenartikel]

2018

Janda, Sergej von ORCID: 0000-0003-1183-429X ; Hillebrand, Christina ; Kuester, Sabine ORCID: 0000-0003-0985-2288 We are (not) all the same! A differentiated look at the BOP consumer market. Goldenberg, Jacob AMA Educators' Proceedings 29 B4-B5 In: Integrating paradigms in a world where marketing Is everywhere : 2018 AMA Winter Academic Conference : February 23-25, 2018, New Orleans, LA : proceedings (2018) Chicago, IL 2018 AMA Winter Academic Conference (New Orleans, LA) [Konferenzveröffentlichung]

Lauer, Karin ; Homburg, Christian ; Vomberg, Arnd ORCID: 0000-0002-1045-7413 Do consumers learn from dynamic pricing incidents? How different types of dynamic pricing affect consumer trust and search over time. Goldenberg, Jacob AMA Winter and Summer Educators' Conference Proceedings 29 A-15-A-16 In: Integrating paradigms in a world where marketing Is everywhere : 2018 AMA Winter Academic Conference : February 23-25, 2018, New Orleans, LA : proceedings (2018) Chicago, Ill. AMA Winter Marketing Educators' Conference 2018 (New Orleans, LA) [Konferenzveröffentlichung]

Vomberg, Arnd ORCID: 0000-0002-1045-7413 ; Homburg, Christian ; Mühlhäuser, Stephan Relationships in multichannel sales systems : the impact of bureaucratic governance on manufacturers’ and sales partners’ performance. Goldenberg, Jacob AMA Winter and Summer Educators' Conference Proceedings 29 M-4-M-5 In: Integrating Paradigms in a World Where Marketing Is Everywhere : 2018 AMA Winter Academic Conference : February 23-25, 2018, New Orleans, LA : proceedings (2018) Chicago, Ill. AMA Winter Marketing Educators' Conference 2018 (New Orleans, LA) [Konferenzveröffentlichung]

2017

Lanz, Andreas U. ; Goldenberg, Jacob ; Shapira, Daniel ; Stahl, Florian ORCID: 0000-0002-2846-3424 From zero to hero - how to balance lost returns and wasted investments using predictions of rare events. (2017) 39th Annual Marketing Science Conference (Los Angeles, CA) [Präsentation auf Konferenz]

Lanz, Andreas U. ; Goldenberg, Jacob ; Shapira, Daniel ; Stahl, Florian ORCID: 0000-0002-2846-3424 Climb or jump - status-based seeding in user-generated content network. (2017) 39th Annual Marketing Science Conference (Los Angeles, CA) [Präsentation auf Konferenz]

2016

Lanz, Andreas U. ; Goldenberg, Jacob ; Shapira, Daniel ; Stahl, Florian ORCID: 0000-0002-2846-3424 (2016) Climb or jump - status-based seeding in user-generated content network. Open Access Mannheim [Arbeitspapier]
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