Anzahl der Einträge: 17. 2020
2019
2018
2017
2016
Scheidler, Sabrina ; Edinger-Schons, Laura Marie ORCID: 0000-0002-8981-3379 ; Wieseke, Jan
Not guilty? The many faces of corporate social responsibility and the role of consumers’ perceived guilt as a determinant of boycotting.
Hennig-Thurau, Thosten
AMA Educators' Proceedings
27
L-17
In: What happens in marketing, stays digital : rethinking marketing in the era of unlimited data : Winter Marketing Academic Conference 2016 : Las Vegas, Nevada, USA, 26-28 February 2016
(2016)
Chicago, Ill. ; Red Hook, NY
AMA Winter Marketing Educators' Conference 2016
(Las Vegas, NV)
[Konferenzveröffentlichung]
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2015
2014
2013
Wieseke, Jan ; Edinger-Schons, Laura Marie ORCID: 0000-0002-8981-3379 ; Scheidler, Sabrina
Talk is silver; silence is golden? A field-experimental study on determinants of successful CSR communication.
Rindfleisch, Aric
AMA Educators' Proceedings
24
57
In: Challenging the bounds of marketing thought : AMA Winter Marketing Educators' Conference 2013 ; Las Vegas, Nevada, USA, 15 - 17 February 2013
(2013)
Chicago, IL ; Red Hook, NY
AMA Winter Marketing Educators' Conference 2013
(Las Vegas, NV)
[Konferenzveröffentlichung]
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