Anzahl der Einträge: 45. Zeitschriftenartikel
Buch
Buchkapitel
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Bauer, Hans H. ; Albrecht, Carmen-Maria ; Haber, Tobias E. ; Neumann, Marcus M.
(2008)
Branding mittels irrelevanter Attribute.
Bauer, Hans H.
Erfolgsfaktoren der Markenführung
München
119-132
[Buchkapitel]
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Bauer, Hans H. ; Haber, Tobias E. ; Albrecht, Carmen-Maria ; Laband, Tom
(2007)
Viral Advertising.
Bauer, Hans H.
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
München
267-282
[Buchkapitel]
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Dissertation
Konferenzveröffentlichung
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Albrecht, Carmen-Maria ; Heinrich, Daniel ; Mathew, Joseph
Together we can make it: Exploring why consumers engage in boycotts.
Campbell, Colin L.
71
In: The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World Proceedings of the 2011 World Marketing Congress
(2017)
Cham
2011 Academy of Marketing Science World Marketing Congress (WMC)
(Reims, France)
[Konferenzveröffentlichung]
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Mathew, Joseph ; Spake, Deborah F. ; Albrecht, Carmen-Maria
Branding Universities: An Updated View of Factors Underlying College Choice.
Campbell, Colin L.
370-372
In: The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World Proceedings of the 2011 World Marketing Congress
(2017)
Cham
2011 Academy of Marketing Science World Marketing Congress (WMC)
(Reims, France)
[Konferenzveröffentlichung]
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Albrecht, Carmen-Maria ; Hattula, Stefan ; Bornemann, Torsten ; Hoyer, Wayne D.
Asymmetric Effects of Causal Attribution in Service Encounters.
Bigné Alcañiz, J. Enrique
The Proceedings of the 43rd EMAC Conference
165
In: Paradigm shifts & interactions : conference proceedings : EMAC 2014, European Marketing Academy, 43rd Annual Conference, Valencia, June 3-6
(2014)
Brussels
[Konferenzveröffentlichung]
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Albrecht, Carmen-Maria ; Hattula, Stefan ; Bornemann, Torsten ; Würth, Julian
You are Forgiven: Cause Uncontrollability and Negative Emotional Contagion.
Botti, Simona
Advances in Consumer Research
41
541-542
In: Making a difference : proceedings, vol. XLI ; [the 44th Annual Conference of the Association for Consumer Research (ACR) was held at ... Chicago, Ill., October 2 - 6, 2013]
(2014)
Duluth, Minn.
[Konferenzveröffentlichung]
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Albrecht, Carmen-Maria ; Bauer, Hans H. ; Bergner, Kai ; Gogia, Tamara ; Sprott, David E.
Self-Efficacy and Self-Prophecy Effects on Preventive Health Behavior.
Arnold, Todd J.
AMA Winter and Summer Educators' Conference Proceedings
23
235
In: Marketing in the socially-networked world : challenges of emerging, stagnant & resurgent markets ; Chicago, Illinois, USA, 17 - 19 August 2012
(2013)
Chicago, Ill. ; Red Hook, NY
AMA Summer Educators Conference 2012
[Konferenzveröffentlichung]
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Albrecht, Carmen-Maria ; Bauer, Hans H. ; Bergner, Kai ; Gogia, Tamara ; Sprott, David E.
Predicting Preventive Health Behavior: The Effects of Self-Prophecy and Self-Efficacy.
Salisbury, Linda
11
In: The Changing Role of Policy in Consumer Well-Being : 2013 Marketing & Public Policy Conference, May 30 – June 1, 2013 Washington, D.C.
(2013)
Washington, DC
[Konferenzveröffentlichung]
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Albrecht, Carmen-Maria ; Stokburger-Sauer, Nicola
Adolescents' perceived brand stress: Concept, measurement, and relevance.
Makovec Brencic, Maja
Proceedings ... EMAC Conference
40
231
In: The Day After: Inspiration, Innovation, Implementation : EMAC 40th Conference, University of Ljubljana, Faculty of Economics, Slovenia, 24-27 May 2011; Conference proceedings
(2011)
Ljubljana
40th EMAC Annual Conference 2011
(Ljubljana, Slovenia)
[Konferenzveröffentlichung]
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Heinrich, Daniel ; Bergner, Kai ; Albrecht, Carmen-Maria ; Bauer, Hans H. ; Exler, Stefanie
Borrowed plumes: What drives us to buy counterfeit brands?
Manning, Kenneth C.
Proceedings of the ... Annual Conference of the Academy of Marketing Science
20
56-57
In: 2010 AMA Marketing and Public Policy Conference Proceedings "Sustainability and Society" : May 20–22, 2010, Westin Tabor Center, Denver, CO
(2010)
Chicago, IL
2010 AMA Marketing and Public Policy Conference
(Denver, CO)
[Konferenzveröffentlichung]
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Albrecht, Carmen-Maria ; Stokburger-Sauer, Nicola ; Bauer, Hans H.
Investigating adolescents' perceived brand stress: Scale development, antecedents and consequences.
Manning, Kenneth C.
Proceedings of the ... Annual Conference of the Academy of Marketing Science
20
3
In: 2010 AMA Marketing and Public Policy Conference Proceedings "Sustainability and Society" : May 20–22, 2010, Westin Tabor Center, Denver, CO
(2010)
Chicago, IL
2010 AMA Marketing and Public Policy Conference "Sustainability and Society"
(Denver, CO)
[Konferenzveröffentlichung]
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Bauer, Hans H. ; Heinrich, Daniel ; Albrecht, Carmen-Maria
What is Love? Investigating Consumers Love for their Brands.
Campbell, Colin L.
Marketing in Transition: Scarcity, Globalism, & Sustainability : Proceedings of The 14th Biennial World Marketing Congress, Oslo
418
In: Proceedings of The 14th Biennial World Marketing Congress Marketing in Transition: Scarcity, Globalism, & Sustainability : July 22-25, 2009, Oslo, Norway
(2009)
Ruston, Louis. [u.a.]
[Konferenzveröffentlichung]
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Bauer, Hans H. ; Albrecht, Carmen-Maria ; Heinrich, Daniel
All you need is Love: Assessing Consumers’ Brand Love.
Kamins, Michael
AMA Winter and Summer Educators' Conference Proceedings
20
252-253
In: AMA Summer Educators' Conference 2009: Enhancing Knowledge Development in Marketing : Proceedings of a meeting held 7-10 August 2009, Chicago, Illinois, USA
(2009)
Red Hook, NY
[Konferenzveröffentlichung]
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Bauer, Hans H. ; Albrecht, Carmen-Maria ; Bryant, Melchior D. ; Haber, Tobias E.
The Consumer Strikes Back - Assessing Antecedents to Boycott Participation.
Brown, Tom J.
AMA Winter and Summer Educators' Conference Proceedings
19
350-351
In: Marketing theory and applications : Winter Educators' Conference 2008 ; proceedings of a meeting held 15-18 February 2008, Austin, Texas
(2008)
Red Hook, NY
[Konferenzveröffentlichung]
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Bauer, Hans H. ; Albrecht, Carmen-Maria ; Haber, Tobias E.
Brand Stress and How Consumers Cope With it? - An Exploratory Study.
Robinson, Leroy
Developments in Marketing Science
31
In: Proceedings of the Annual Conference of the Academy of Marketing Science : Vancouver, B.C., Canada, May 28-31, 2008
(2008)
Coral Gables, Fla.
[Konferenzveröffentlichung]
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Bauer, Hans H. ; Albrecht, Carmen-Maria ; Haber, Tobias E. ; Neumann, Marcus M.
The Effects of Irrelevant Attributes in Brand Communications.
Dixon, Andrea L.
AMA Winter and Summer Educators' Conference Proceedings
18
134
In: AMA Winter Educators' Conference 2007: Marketing Theory and Applications : proceedings of a meeting held 16-19 February 2007, San Diego, California
(2007)
Red Hook, NY
[Konferenzveröffentlichung]
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Albrecht, Carmen-Maria ; Stokburger-Sauer, Nicola ; Bauer, Hans H.
The Dark Side of Brands: An Empirical Study of Adolescents' Perceived Brand Stress.
36th EMAC Conference, May 22-25, 2007, Reykjavik, Iceland ; proceedings
In: Flexible marketing in an unpredictable world : proceedings of the 36th EMAC conference held 22-25 May 2007, Reykjavik, Iceland
(2007)
Reykjavik, Iceland
[Konferenzveröffentlichung]
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Phelps, Lonnie ; Stone, George W. ; Joseph, Mathew ; Berken, Ashley ; Albrecht, Carmen-Maria
An Exploratory Study on the Treatment of Ethics in Undergraduate Business Principles Textbooks.
DeMoranville, Carol W.
2007 Academy of Marketing Science World Marketing Congress, Verona, Italy, July 10-14 2007 ; proceedings
288-292
In: Marketing theory and practice in an inter-functional world : the 13th Biannual World Marketing Congress, Academy of Marketing Science, Verona, Italy, July 11-14, 2007
(2007)
Coral Gables, FL
[Konferenzveröffentlichung]
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Präsentation auf Konferenz
Arbeitspapier
Diese Liste wurde am Sat Dec 21 01:09:05 2024 CET automatisch erstellt. |
Journal of the Academy of Marketing Science
New York, NY
45
5
720-740
[Zeitschriftenartikel]
