Anzahl der Einträge: 11. 2023
Blečić, Aleksandar ORCID: 0000-0003-4757-6499 ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Barth, Madeline
Which moments matter most? Investigating the influence of temporal sequences on global evaluations of customer experiences.
Umashankar, Nita ; Lisjak, Monika
AMA Educators' Proceedings
34
623-626
In: 2023 AMA Winter Academic Conference : reconnecting and reconceiving the marketplace, February 6, virtual, February 10-12, Nashville, Tennessee, proceedings
(2023)
Chicago, IL ; Red Hook, NY
2023 AMA Winter Academic Conference
(Online (06.02.2023) und Nashville, TN (10.-12.02.2023))
[Konferenzveröffentlichung]
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2022
2021
2020
2019
Barth, Madeline ; Kuester, Sabine ORCID: 0000-0003-0985-2288
Seizing the moment? Customers’ fear of missing out in mobile marketing.
Lam, Son K.
AMA Educators' Proceedings
30
CW-25
In: 2019 AMA Winter Academic Conference : Understanding Complexity, Transforming the Marketplace, February 22-24, 2019, Austin, TX
(2019)
Chicago, IL ; Red Hook, NY
2019 AMA Winter Academic Conference
(Austin, TX)
[Konferenzveröffentlichung]
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Böhmer, Franziska ; Barth, Madeline
Bringing "pins" and "likes" to the store: The influence of cueing social media popularity at the point of sale.
Lam, Son K.
AMA Educators' Proceedings
30
CC-64
In: 2019 AMA Winter Academic Conference : Understanding Complexity, Transforming the Marketplace, February 22-24, 2019, Austin, TX
(2019)
Chicago, IL ; Red Hook, NY
2019 AMA Winter Academic Conference
(Austin, TX)
[Konferenzveröffentlichung]
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2018
2017
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