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Albrecht, Carmen-Maria ; Hattula, Stefan ; Bornemann, Torsten ; Würth, Julian
You are Forgiven: Cause Uncontrollability and Negative Emotional Contagion.
Botti, Simona
Advances in Consumer Research
41
541-542
In: Making a difference : proceedings, vol. XLI ; [the 44th Annual Conference of the Association for Consumer Research (ACR) was held at ... Chicago, Ill., October 2 - 6, 2013]
(2014)
Duluth, Minn.
[Konferenzveröffentlichung]
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Schamp, Christina ; Permann, Alexander ; Leeflang, Peter ; Heitmann, Mark
Sales effects of cause-related marketing campaigns and their moderators.
Knoeferle, Klemens
Advances in Consumer Research
128
In: Marketing in the Age of Data : EMAC 2016, Oslo, May 24-27, 2016 / / EMAC (2016 : Oslo)
(2016)
Oslo
45th EMAC Annual Conference 2016
(Oslo, Norway)
[Konferenzveröffentlichung]
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