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Springe zu: 2023 | 2022 | 2021 | 2020 | 2017 | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 | 2010 | 2009 | 2008 | 2007 | 2006 | 2005 | 2002 | 2001 | 1999 | 1998

Anzahl der Einträge: 43.

2023

Beichert, Maximilian ; Bayerl, Andreas ; Goldenberg, Jacob ; Lanz, Andreas (2023) Revenue generation through influencer marketing.

Journal of Marketing : JM Thousand Oaks, CA tba tba 1-24 [Zeitschriftenartikel]

Goldenberg, Jacob ; Lanz, Andreas ; Shapira, Daniel ; Stahl, Florian

(2023) Targeting nearby influencers: The acceleration of natural triadic closure by leveraging interconnectors.

Journal of Marketing : JM Thousand Oaks, CA tba tba 1-20 [Zeitschriftenartikel]

2022

Harz, Nathalie ; Hohenberg, Sebastian ; Homburg, Christian (2022) Virtual reality in new product development: Insights from prelaunch sales forecasting for durables.

Journal of Marketing : JM Thousand Oaks, CA 86 3 157-179 [Zeitschriftenartikel]

2021

Bamberger, Boas ; Homburg, Christian ; Wielgos, Dominik (2021) Wage inequality: Its impact on customer satisfaction and firm performance.

Journal of Marketing : JM Thousand Oaks, CA 85 6 24-43 [Zeitschriftenartikel]

2020

Homburg, Christian ; Theel, Marcus ; Hohenberg, Sebastian (2020) Marketing excellence: Nature, measurement, and investor valuations. Journal of Marketing : JM Thousand Oaks, CA 84 4 1-22 [Zeitschriftenartikel]

Vomberg, Arnd

; Homburg, Christian ; Gwinner, Olivia (2020) Tolerating and managing failure: An organizational perspective on customer reacquisition management.

Journal of Marketing : JM Thousand Oaks, CA 84 5 117-136 [Zeitschriftenartikel]

2017

Fürst, Andreas ; Leimbach, Martin ; Prigge, Jana-Kristin (2017) Organizational multichannel differentiation : an analysis of its impact on channel relationships and company sales success. Journal of Marketing : JM Thousand Oaks, CA 81 1 59-82 [Zeitschriftenartikel]

2016

Hohenberg, Sebastian ; Homburg, Christian (2016) Motivating sales reps for innovation selling in different cultures. Journal of Marketing : JM Thousand Oaks, CA 80 2 101-120 [Zeitschriftenartikel]

Habel, Johannes ; Edinger-Schons, Laura Marie

; Alavi, Sascha ; Wieseke, Jan (2016) Warm glow or extra charge? The ambivalent effect of corporate social responsibility activities on customers’ perceived price fairness. Journal of Marketing : JM Thousand Oaks, CA 80 1 84-105 [Zeitschriftenartikel]

2015

Homburg, Christian ; Schwemmle, Martin ; Kühnl, Christina (2015) New product design: Concept, measurement, and consequences. Journal of Marketing : JM Thousand Oaks, CA 79 3 41-56 [Zeitschriftenartikel]

Haumann, Till ; Güntürkün, Pascal ; Edinger-Schons, Laura Marie

; Wieseke, Jan (2015) Engaging customers in coproduction processes : how value-enhancing and intensity-reducing communication strategies mitigate the negative effects of coproduction intensity. Journal of Marketing : JM Thousand Oaks, CA 79 6 17-33 [Zeitschriftenartikel]

2014

Homburg, Christian ; Vollmayr, Josef ; Hahn, Alexander (2014) Firm Value Creation Through Major Channel Expansions: Evidence from an Event Study in the United States, Germany, and China. Journal of Marketing : JM Thousand Oaks, CA 78 3 38-61 [Zeitschriftenartikel]

Homburg, Christian ; Wilczek, Halina ; Hahn, Alexander (2014) Looking Beyond the Horizon: How to Approach the Customers' Customers in Business-to-Business Markets. Journal of Marketing : JM Thousand Oaks, CA 78 5 58-77 [Zeitschriftenartikel]

2013

Ahearne, Michael ; Lam, Son K. ; Hayati, Babak ; Kraus, Florian

(2013) Intrafunctional Competitive Intelligence and Sales Performance: A Social Network Perspective. Journal of Marketing : JM Thousand Oaks, CA 77 5 37-56 [Zeitschriftenartikel]

Homburg, Christian ; Stierl, Marcel ; Bornemann, Torsten (2013) Corporate Social Responsibility in Business-to-Business Markets : How Organizational Customers Account for Supplier Corporate Social Responsibility Engagement. Journal of Marketing : JM Thousand Oaks, CA 77 6 54-72 [Zeitschriftenartikel]

2012

Stahl, Florian

; Heitmann, Mark ; Lehmann, Donald R. ; Neslin, Scott A. (2012) The Impact of Brand Equity on Customer Acquisition, Retention, and Profit Margin. Journal of Marketing : JM Thousand Oaks, CA 76 4 44-63 [Zeitschriftenartikel]

Wieseke, Jan ; Kraus, Florian

; Ahearne, Michael ; Mikolon, Sven (2012) Multiple Identification Foci and Their Countervailing Effects on Salespeople's Negative Headquarters Stereotypes. Journal of Marketing : JM Thousand Oaks, CA 76 3 1-20 [Zeitschriftenartikel]

Homburg, Christian ; Artz, Martin ; Wieseke, Jan (2012) Marketing Performance Measurement Systems: Does Comprehensiveness Really Improve Performance? Journal of Marketing : JM Thousand Oaks, CA 76 3 56-77 [Zeitschriftenartikel]

Homburg, Christian ; Klarmann, Martin ; Staritz, Sabine (2012) Downsizing at the Interface with the Customer: The Role of Customer Uncertainty and Downsizing Communication. Journal of Marketing : JM Thousand Oaks, CA 76 3 112-130 [Zeitschriftenartikel]

Homburg, Christian ; Jensen, Ove ; Hahn, Alexander (2012) How to Organize Pricing? Vertical Delegation and Horizontal Dispersion of Pricing Authority. Journal of Marketing : JM Thousand Oaks, CA 76 5 49-69 [Zeitschriftenartikel]

2011

Homburg, Christian ; Müller, Michael ; Klarmann, Martin (2011) When Should the Customer Really Be King? On the Optimum Level of Salesperson Customer Orientation in Sales Encounters. Journal of Marketing : JM Thousand Oaks, CA 75 2 55-74 [Zeitschriftenartikel]

2010

Lam, Son K. ; Kraus, Florian

; Ahearne, Michael (2010) The diffusion of market orientation throughout the organization: A social learning theory perspective. Journal of Marketing : JM Thousand Oaks, CA 74 5 61-79 [Zeitschriftenartikel]

2009

Homburg, Christian ; Wieseke, Jan ; Bornemann, Torsten (2009) Implementing the Marketing Concept at the Employee-Customer Interface: The Role of Customer Need Knowledge. Journal of Marketing : JM Thousand Oaks, CA 73 4 64-81 [Zeitschriftenartikel]

Homburg, Christian ; Steiner, Viviana ; Totzek, Dirk (2009) Managing dynamics in a customer portfolio. Journal of Marketing : JM Thousand Oaks, CA 73 5 70-89 [Zeitschriftenartikel]

Homburg, Christian ; Wieseke, Jan ; Hoyer, Wayne D. (2009) Social Identity and the Service-Profit Chain. Journal of Marketing : JM Thousand Oaks, CA 73 2 38-54 [Zeitschriftenartikel]

2008

Homburg, Christian ; Droll, Mathias ; Totzek, Dirk (2008) Customer Prioritization: Does It Pay Off and How Should It Be Implemented? Journal of Marketing : JM Thousand Oaks, CA 72 5 110-130 [Zeitschriftenartikel]

Luo, Xueming ; Homburg, Christian (2008) Satisfaction, Complaint, and the Stock Value Gap. Journal of Marketing : JM Thousand Oaks, CA 72 4 29-43 [Zeitschriftenartikel]

Homburg, Christian ; Jensen, Ove ; Krohmer, Harley (2008) Configurations of Marketing and Sales: A Taxonomy. Journal of Marketing : JM Thousand Oaks, CA 72 2 133-154 [Zeitschriftenartikel]

2007

Homburg, Christian ; Grozdanovic, Marko ; Klarmann, Martin (2007) Responsiveness to Customers and Competitors: The Role of Affective and Cognitive Organizational Systems. Journal of Marketing : JM Thousand Oaks, CA 71 3 18-38 [Zeitschriftenartikel]

Luo, Xueming ; Homburg, Christian (2007) Neglected Outcomes of Customer Satisfaction. Journal of Marketing : JM Thousand Oaks, CA 71 2 133-149 [Zeitschriftenartikel]

Homburg, Christian ; Jensen, Ove (2007) The Thought Worlds of Marketing & Sales: Which Differences Make a Difference? Journal of Marketing : JM Thousand Oaks, CA 71 3 124-142 [Zeitschriftenartikel]

2006

Holzwarth, Martin ; Janiszewski, Chris ; Neumann, Marcus M. (2006) The Influence of Avatars on Online Consumer Shopping Behavior. Journal of Marketing : JM Thousand Oaks, CA 70 4 19-36 [Zeitschriftenartikel]

Homburg, Christian ; Koschate, Nicole ; Hoyer, Wayne D. (2006) The Role of Cognition and Affect in the Formation of Customer Satisfaction - A Dynamic Perspective. Journal of Marketing : JM Thousand Oaks, CA 70 3 21-31 [Zeitschriftenartikel]

2005

Homburg, Christian ; Fürst, Andreas (2005) How Organizational Complaint Handling Drives Customer Loyalty : An Analysis of the Mechanistic and the Organic Approach. Journal of Marketing : JM Thousand Oaks, CA 69 3 95-114 [Zeitschriftenartikel]

Homburg, Christian ; Koschate, Nicole ; Hoyer, Wayne D. (2005) Do Satisfied Customers Really Pay More? : A Study of the Relationship Between Customer Satisfaction and Willingness to Pay. Journal of Marketing : JM Thousand Oaks, CA 69 2 84-96 [Zeitschriftenartikel]

Homburg, Christian ; Bucerius, Matthias (2005) A Marketing Perspective on Mergers and Acquisitions : How Marketing Integration Affects Postmerger Performance. Journal of Marketing : JM Thousand Oaks, CA 69 1 95-113 [Zeitschriftenartikel]

2002

Homburg, Christian ; Workman, John P. ; Jensen, Ove (2002) A Configurational Perspective on Key Account Management. Journal of Marketing : JM Thousand Oaks, CA 66 2 38-61 [Zeitschriftenartikel]

Homburg, Christian ; Hoyer, Wayne D. ; Fassnacht, Martin (2002) Service Orientation of a Retailer's Business Strategy : Dimensions, Antecedents and Performance Outcomes. Journal of Marketing : JM Thousand Oaks, CA 66 4 86-101 [Zeitschriftenartikel]

2001

Cannon, Joseph P. ; Homburg, Christian (2001) Buyer - Supplier Relationships and Customer Firm Costs. Journal of Marketing : JM Thousand Oaks, CA 65 1 29-43 [Zeitschriftenartikel]

Cannon, Joseph P. ; Homburg, Christian (2001) Buyer-Supplier Relationships and Customer Firm Costs. Journal of Marketing : JM Thousand Oaks, CA 65 1 29-43 [Zeitschriftenartikel]

1999

Kuester, Sabine

; Homburg, Christian ; Robertson, Thomas (1999) Retaliatory Behavior to New Product Entry. Journal of Marketing : JM Thousand Oaks, CA 63 4 90-106 [Zeitschriftenartikel]

Homburg, Christian ; Workman, John P. ; Krohmer, Harley (1999) Marketing's Influence within the Firm. Journal of Marketing : JM Thousand Oaks, CA 63 2 1-17 [Zeitschriftenartikel]

1998

Workman, John P. ; Homburg, Christian ; Gruner, Kjell E. (1998) Marketing Organization : An Integrative Framework of Dimensions and Determinants. Journal of Marketing : JM Thousand Oaks, CA 62 3 21-41 [Zeitschriftenartikel]

Diese Liste wurde am Sat Nov 23 03:21:17 2024 CET automatisch erstellt.

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