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Citation

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Number of items: 18.

Article

Homburg, Christian ; Krohmer, Harley ; Workman, John P. (2004) A Strategy Implementation Perspective of Market Orientation. Journal of Business Research : JBR New York, NY [u.a.] 57 12 1331-1340 [Article]

Workman, John P. ; Homburg, Christian ; Jensen, Ove (2003) Intraorganizational Determinants of Key Account Effectiveness. Journal of the Academy of Marketing Science New York, NY 31 1 3-21 [Article]

Homburg, Christian ; Workman, John P. ; Jensen, Ove (2002) A Configurational Perspective on Key Account Management. Journal of Marketing : JM Thousand Oaks, CA 66 2 38-61 [Article]

Krohmer, Harley ; Homburg, Christian ; Workman, John P. (2002) Should Marketing be Cross-Functional? : Conceptual Development and International Empirical Evidence. Journal of Business Research : JBR New York, NY 55 6 451-465 [Article]

Homburg, Christian ; Workman, John P. ; Jensen, Ove (2000) Fundamental Changes in Marketing Organization : The Movement Toward a Customer-Focused Organizational Structure. Journal of the Academy of Marketing Science New York, NY 28 4 459-478 [Article]

Homburg, Christian ; Krohmer, Harley ; Workman, John P. (2000) Machtstrukturen in Unternehmen: Bestandsaufnahme und systematische Erklärungsansätze für den Marketingbereich. Die Betriebswirtschaft : DBW Stuttgart 60 1 78-96 [Article]

Homburg, Christian ; Krohmer, Harley ; Workman, John P. (2000) Strategischer Konsens: Konzeptualisierung und empirische Untersuchung eines komplexen Erfolgsfaktors. Die Unternehmung : Swiss Journal of Business Research and Practice Baden-Baden 54 5 351-369 [Article]

Homburg, Christian ; Workman, John P. ; Krohmer, Harley (1999) Marketing's Influence within the Firm. Journal of Marketing : JM Thousand Oaks, CA 63 2 1-17 [Article]

Homburg, Christian ; Krohmer, Harley ; Workman, John P. (1999) Strategic Consensus and Performance: The Role of Strategy Type and Market-Related Dynamism. Strategic Management Journal Chichester [u.a.] 20 4 339-357 [Article]

Workman, John P. ; Homburg, Christian ; Gruner, Kjell E. (1998) Marketing Organization : An Integrative Framework of Dimensions and Determinants. Journal of Marketing : JM Thousand Oaks, CA 62 3 21-41 [Article]

Book chapter

Homburg, Christian ; Workman, John P. ; Jensen, Ove (2010) Fundamental Changes in Marketing Organization : The Movement Toward a Customer-Focused Organizational Structure. Dall'Olmo Riley, Francesca Brand Management Los Angeles, Calif. [u.a.] 45-80 [Book chapter]

Working paper

Homburg, Christian ; Workman, John P. ; Jensen, Ove (2002) A Configurational Perspective on Key Account Management. Open Access Reihe: Wissenschaftliche Arbeitspapiere / Institut für Marktorientierte Unternehmensführung Mannheim W053 [Working paper]
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Krohmer, Harley ; Homburg, Christian ; Workman, John P. (2000) Should Marketing be Cross-Functional? : Conceptual Development and International Empirical Evidence. Open Access Reihe: Wissenschaftliche Arbeitspapiere / Institut für Marktorientierte Unternehmensführung Mannheim W035 [Working paper]
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Homburg, Christian ; Workman, John P. ; Jensen, Ove (1999) Fundamental Changes in Marketing Organization : The Movement Toward a Customer-Focused Organizational Structure. Open Access Reihe: Wissenschaftliche Arbeitspapiere / Institut für Marktorientierte Unternehmensführung Mannheim W021 [Working paper]
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Homburg, Christian ; Krohmer, Harley ; Workman, John P. (1999) Performance impacts of strategic consensus : the role of strategy type and market-related dynamism. Open Access Reihe: Wissenschaftliche Arbeitspapiere / Institut für Marktorientierte Unternehmensführung Mannheim W014 [Working paper]
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Homburg, Christian ; Workman, John P. ; Krohmer, Harley (1999) Marketing's Influence within the Firm. Open Access Reihe: Wissenschaftliche Arbeitspapiere / Institut für Marktorientierte Unternehmensführung Mannheim W011 [Working paper]
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Preview

Workman, John P. ; Homburg, Christian ; Gruner, Kjell E. (1999) Marketing Organization : An Integrative Framework of Dimensions and Determinants. Open Access Reihe: Wissenschaftliche Arbeitspapiere / Institut für Marktorientierte Unternehmensführung Mannheim W006 [Working paper]
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Homburg, Christian ; Workman, John P. ; Krohmer, Harley (1998) Marketing's Influence within the Firm. Working paper / Marketing Science Institute Cambridge, Mass. 98-126 [Working paper]

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