Fulltexts - MADOC

Faculties and Departments (8453)
- Business School (1376)
  - Quantitatives Marketing und Konsumentenverhalten (Stahl 2013-) (19)

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A

Albrecht, Carmen-Maria ; Finkel, Ariane Stephanie Dominique ; Nothhelfer, Katja What if the CEO is perceived as a corporate psychopath? The effects of perceived corporate psychopathy on product, stock and employer attractiveness.

Kim, Juran 436-437 In: Bridging Asia and the World: Global Platform for Interface Between Marketing and Management : 2016 Global Marketing Conference,Conference Proceedings (2016) Hong Kong 2016 Global Marketing Conference (Hong Kong, China) [Conference or workshop publication]

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Albrecht, Carmen-Maria ; Hattula, Stefan ; Lehmann, Donald R. (2017) The relationship between consumer shopping stress and purchase abandonment in task-oriented and recreation-oriented consumers.

Journal of the Academy of Marketing Science New York, NY 45 5 720-740 [Article]

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Albrecht, Carmen-Maria ; Häger, Pietro How to offer luxury products on the Internet : the influence of online assortment decisions and online purchase options on brand equity.

Kim, Juran 173-174 In: 2016 Global Marketing Conference at Hong Kong "Bridging Asia and the World: Global Platform for Interface between Marketing and Management" : 21st-24th July, 2016 Conrad Hong Kong, Hong Kong : proceedings (2016) Hong Kong 2016 Global Marketing Conference (Hong Kong, Hong Kong) [Conference or workshop publication]

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Albrecht, Carmen-Maria ; Hattula, Stefan ; Bornemann, Torsten ; Hoyer, Wayne D. (2016) Customer response to interactional service experience - The role of interaction environment.

Journal of Service Management Bingley 27 5 704-729 [Article]

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B

Bayerl, Andreas ; Shapira, Daniel ; Goldenberg, Jacob ; Stahl, Florian

Online employer reviews - On the interplay between workplace vibes and wage.

(2022) ISMS Marketing Science Conference (Online) [Conference presentation]

Beichert, Maximilian ; Bayerl, Andreas ; Goldenberg, Jacob ; Lanz, Andreas (2023) Revenue generation through influencer marketing.

Journal of Marketing : JM Thousand Oaks, CA tba tba 1-24 [Article]

F

Förste, Markus ; Nadj, Mario ; Knäble, Merlin ; Mädche, Alexander ; Gehrmann, Leonie ; Stahl, Florian

An interactive machine learning system for image advertisements.

Schneegass, Stefan ; Pfleging, Bastian ; Kern, Dagmar 574-577 In: MuC '21: Proceedings of Mensch und Computer 2021 : Tagungsband (2021) New York, NY Mensch und Computer 2021, MuC 2021 (Ingolstadt, Gemany) [Conference or workshop publication]

G

Gehrmann, Leonie ; Kluge, Stefan ; Stahl, Florian

Effects of competition on advertising behavior and content.

(2022) ISMS Marketing Science Conference (Online) [Conference presentation]

Gehrmann, Leonie ; Kluge, Stefan ; Bayerl, Andreas ; Stahl, Florian

; Knäble, Merlin ; Mädche, Alexander (2021) Advertising information and communication technologies over time: An analysis of text and visual complexity.

SSRN Working Paper Series Rochester, NY [Working paper]

Gehrmann, Leonie ; Kluge, Stefan ; Stahl, Florian

Persuasion in advertisements over time.

(2023) 45th ISMS Marketing Science Conference (Miami, FL) [Conference presentation]

Goldenberg, Jacob ; Lanz, Andreas ; Shapira, Daniel ; Stahl, Florian

(2023) Targeting nearby influencers: The acceleration of natural triadic closure by leveraging interconnectors.

Journal of Marketing : JM Thousand Oaks, CA tba tba 1-20 [Article]

K

Kluge, Stefan ; Gehrmann, Leonie ; Stahl, Florian

Expression of emotions in ads over time.

(2022) ISMS Marketing Science Conference (Online) [Conference presentation]

Kluge, Stefan ; Parra-Moyano, José ; Stahl, Florian

Winning parachain auctions: Which impact has marketing on acquiring funds from crowdlenders?

(2022) International Conference on Crypto-Marketing 2022 (New York City, NY) [Conference presentation]

L

Lanz, Andreas U. ; Goldenberg, Jacob ; Shapira, Daniel ; Stahl, Florian

(2016) Climb or jump - status-based seeding in user-generated content network.

Mannheim [Working paper]

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Lanz, Andreas U. (2017) Essays on marketing and online social networks.

Mannheim [Doctoral dissertation]

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Lanz, Andreas ; Goldenberg, Jacob ; Shapira, Daniel ; Stahl, Florian

(2023) Buying future endorsements from prospective influencers on user-generated content platforms.

Journal of Marketing Research : JMR Thousand Oaks, CA tba tba 1-19 [Article]

S

Stahl, Florian

; Bartels, Daniel M. ; Valli, Veronica The effects of framing subscription benefits as price discounts or time bonuses on time preferences.

Moreau, Page Advances in Consumer Research 44 634 In: Wanderlust : ACR 2016 proceedings, Berlin, Germany, Oct 27-30th (2016) Duluth, MN 2016 ACR Conference (Berlin, Germany) [Conference or workshop publication]